PHOENIX, Feb. 8, 2017 /PRNewswire/ -- Yandy.com, a rising name in the world of fashion, is returning to New York Fashion Week this season to unveil the Yandy Swim 2017 collection on Tuesday, February 14th, 2017 at 4pm at Pier59 Studios. This season, the leading online retailer of sexy women's specialty apparel is bringing the majority of the models and styling team from Arizona to showcase the talent found in the brand's home state.
"We're not just bringing Yandy to New York Fashion Week; we're bringing Arizona," said Thom Brodeur, CEO of Yandy. "There is a vibrant and growing fashion and beauty industry here. Fashion innovation is no longer relegated to just the usual suspects like New York, Los Angeles, Paris or Milan. Market makers are incubating and growing from unexpected places, and part of our goal at Yandy is to showcase the emergence of Arizona's nascent fashion and beauty ecosystem to markets who wouldn't otherwise look to the Southwest as a brand, design or model talent feeder market."
Established and headquartered in Phoenix, Yandy is parting from the typical approach of procuring the New York models and stylists most fashion brands utilize. Instead, the company is bringing world-class talent from its own backyard to New York. Yandy's exceptional styling team includes make up artistry by renowned expert Allison Michelle Pynn of Phoenix, Arizona; hair looks created by Salon Tavit of Scottsdale, Arizona; hair extensions provided by Millennium Day Spa and Genesis Salon Solutions of Scottsdale, Arizona, and hair products provided by Dikson Coiffure.
"Arizona's fashion industry is finding its voice," says Sheree Hartwell, Agency Director and Owner of the Ford / Robert Black Agency. "As one of the larger modeling and talent agencies in the region with direct affiliation with one of the largest agencies in the world, and through my work over the years with Scottsdale Fashion Week, I can confidently say that the fashion community and point of view developing in the Southwest and emanating from Arizona, is palpable. Companies like Yandy and others are becoming increasingly more critical to connecting Arizona's fashion community with major markets like New York and vice versa, and we're happy to partner in that effort."
Headlining Yandy's New York Fashion Week show is current Guess swim and lingerie campaign model Rachel Mortenson who also hails from the Grand Canyon State. Joining Mortenson is Miss Arizona USA 2017 and fitness model, Tommy Lynn Calhoun, who will also be walking the show in some of Yandy's edgiest looks.
In addition to embracing its hometown roots on the New York Fashion Week stage, the Yandy team is planning to bring the prestige of the New York Runway back to Scottsdale Fashion Week (SFW), where they will be a centerpiece to SFW's main event on Friday, March 3rd.
For additional information please contact: Hstein@tbg-world.com.
About Yandy: Yandy is a leading online retailer of sexy women's specialty apparel. Millions of women around the world wear Yandy everyday intimates, lingerie, swimwear and costumes. Our passion for design, fit and fashion drives our company's "own your sexy." mantra in everything we do, from product innovation and merchandising to our mission to help every woman discover or rediscover her own brand of sexy.
Media contact: Heather Stein
The Bromley Group
212-696-1100, ext. 26
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