2014

Yankee Candle Celebrates the Beauty of Singular Blossoms with New Spring 2013 Limited Edition Collection: Full Bloom Elegant Label Designs Showcase Fresh Cut Floral Beauty

SOUTH DEERFIELD, Mass., Jan. 29, 2013 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of its new spring limited edition collection, Full Bloom. Whether celebrating Valentine's Day with a loved one or welcoming spring in the home through decor, the Full Bloom collection inspired by the simple, quiet beauty and wonder of singular blossoms found in the garden, is perfect for any spring occasion. Available in two sizes of Yankee Candle filled Perfect Pillars, the floral photographic interpretations on the label design of this limited edition captures all the glory and fragrance of these captivating flowers.

(Photo: http://photos.prnewswire.com/prnh/20130129/NE49906 )
(Logo: http://photos.prnewswire.com/prnh/20121002/MM83527LOGO-b )

These new fragrances are available for purchase at more than 564 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.

"Full Bloom is an elegant way to celebrate spring and appreciate the beauty of singular blossoms found in the garden," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. "The modern design and fresh floral scents help create a peaceful, comforting experience in the home."

LIMITED EDITION FULL BLOOMThree new fragrances, inspired by the delicate wonder of spring.
Price: $19.99 MSRP – $24.99 MSRP ($24.99 – New Tall Perfect Pillar; $19.99 – Perfect Pillar)

Royal Blue Iris – The simple beauty of a blooming iris with notes of dewy green leaves.

Ruby Red Poppy – A spicy burst of brightness! Sheer poppy petals, sandalwood and warm amber blossom in a perfect accord.

Soft White Peony – The captivating essence of a lush white peony in all its fragrant glory.

To learn more about Yankee Candle and its new spring fragrances visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).

About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry.  Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  The Company sells its products through a North American wholesale customer network of approximately 27,800 store locations, a growing base of Company owned and operated retail stores (564 Yankee Candle Stores located in 46 states and 1 province in Canada as of September 30, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com).  Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,900 store locations and distributors covering a combined 57 countries.

 

Media Contacts:


Karyn Martin            

Karen Woods

451 Marketing           

The Yankee Candle Company, Inc.

kmartin@451marketing.com           

kwoods@yankeecandle.com

617-462-0108                                 

413-665-8306 x 4391

 

SOURCE The Yankee Candle Company, Inc.



RELATED LINKS
http://www.yankeecandle.com

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