SOUTH DEERFIELD, Mass., March 29, 2016 /PRNewswire/-- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today unveiled its new Margaritaville Collection, featuring four fragrances inspired by iconic Jimmy Buffett lyrics and the Margaritaville island state of mind. In partnership with the fast-growing Margaritaville lifestyle brand, the new tropical fragrances transport fans to paradise. The collection including Jamaican Vacation™, Lime & Sea Salt, Pineapple Breeze™, and Mother Ocean™ awaits at Yankee Candle's more than 500 retail stores, www.yankeecandle.com, select specialty retailers and gift shops while supplies last. In celebration of the new fragrances, the company's #MyMargaritaville sweepstakes is now live, offering fans the chance to win dozens of prizes.
"Our partnership with The Yankee Candle Company makes perfect scents. Each unique fragrance transports you to an island state of mind, regardless of your current latitude," said Tamara Baldanza-Dekker, Chief Marketing Officer at Margaritaville.
The #MyMargaritaville sweepstakes is now open to all, with prizes including a Margaritaville home party pack and a trip to Margaritaville's new Hollywood Beach Resort in Florida. To enter, fans are invited to build their own version of Margaritaville by swiping through a selection of backdrops and beach essentials to create a custom scene. Each Margaritaville scene will be paired with a fragrance and a Jimmy Buffett quote to complete their personalized paradise. Participants are encouraged to share their Margaritaville moment on Facebook, Twitter, or Instagram accompanied by the hashtag #MyMargaritaville.
"Our fragrances often connect to good memories and new experiences," said Geoff Medeiros, Vice President Brand and Product Development for The Yankee Candle Company, Inc. "It was a natural fit for us to have the opportunity to create the Margaritaville experience with our product line up."
NEW FRAGRANCES – Four new tropical fragrances that capture the essence of the perfect island getaway.
Price: $26.99 – Large Square Candle $14.99 – Small Square Candle; $16.99 MSRP – Square Tin Candle; $17.99 MSRP – Pillar Candle (3" x 6"); $9.99 MSRP – Scented Tea Light Candles; $2.99 MSRP – Car Jar®
Jamaican Vacation – Ripe tropical fruits, fresh island blooms and a dash of sugar let you know it's island time—breathe in, enjoy, relax.
Lime & Sea Salt – A tropical lime cocktail waiting for that chilled glass with a collar of sea salt.
Pineapple Breeze – Juicy pineapple and tropical blooms pick up a hint of fresh vanilla on the warm island breeze.
Mother Ocean – A breezy scent full of island air and big surf with notes of blue lotus and lavender.
Entrants can access more information on the #MyMargaritaville sweepstakes website, including prize details and the official rules, at www.yankeecandle.com/mymargaritaville. To learn more about Yankee Candle and the new Margaritaville Collection, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly owned subsidiary of Jarden Corporation and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Waddington, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, Jostens®, K2®, Marker®, Marmot®, Mitchell®, Neff®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 35,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
Margaritaville is a global brand inspired by the lyrics and lifestyle of singer, songwriter and author, Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. Comprised of consumer products, restaurants, retail shops, hotels, resorts and Radio Margaritaville on Sirius/XM, Margaritaville, which features live broadcasts of Jimmy Buffett concerts, delivers a tropical experience where anyone can enjoy the sights, sounds and tastes of their favorite destination regardless of their current latitude.
Since launching its first restaurant location in Key West, Fla. in 1987, Margaritaville has expanded to some of the most popular U.S. destinations including Orlando and Las Vegas. Margaritaville resorts and hotels can be found in Pensacola Beach, Fla., Bossier City, La. and Pigeon Forge, Tenn., with a newly opened 362-room oceanfront resort in Hollywood Beach, Fla. The Margaritaville portfolio also includes Margaritaville Vacation Club properties in St Thomas USVI, and San Juan, PR. The Margaritaville at Sea experience with Norwegian Cruise Lines launched in November 2015 on the brand new Escape ship.
Consumers can also escape everyday through a collection of Margaritaville consumer products including apparel for men and women, footwear, frozen concoction makers, home décor and more. Additionally, the brand's food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager and Island Tea – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.
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SOURCE Yankee Candle Company, Inc.