Yankee Candle Leverages Creative Expertise with New Innovative Design Studio in New York City
Renowned Designer Patti Carpenter Joins Company as NYC Studio Creative Director
SOUTH DEERFIELD, Mass., Sept. 4, 2012 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the opening of its new design studio located on Broadway Street in New York City. This location provides the opportunity to leverage best in class design experts in the fashion and home decor industry. In addition it will allow the company to fully influence the design, cost, and manufacturing opportunities of its products. The company has chosen renowned fashion and textiles designer Patti Carpenter to head the NYC studio as Creative Director.
"This new design studio will allow us to continue to push the envelope in developing inspiring, unique and fashion forward design ideas, enhance intellectual ownership and expand manufacturing partner resources," said Harlan Kent, Chief Executive Officer of Yankee Candle. "Pairing the expertise and design esthetic of Patti Carpenter, with our extraordinary creative team will allow us to continue to support Yankee Candle's brand strategy to deliver on distinctive home experiences for our customers."
In her new Creative Director role, Carpenter will work out of the NYC studio space. Carpenter will serve as an internal trend forecaster and create custom developed products for Yankee Candle.
Carpenter is the principal and creator of Continuum Home, Inc. and founder of Carpenter + Company. She will bring more than 25 years of experience—including positions with fashion giants Oscar de la Renta, Bill Blass, and Ralph Lauren—to this new role at Yankee Candle. The new design studio and its creative team will work closely with the company's existing creative department located at company headquarters in South Deerfield, Massachusetts.
About Yankee Candle
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,300 store locations, a growing base of Company owned and operated retail stores (557 Yankee Candle Stores located in 46 states and 1 province in Canada as of June 30, 2012), direct mail catalogs, and its Internet website ( www.yankeecandle.com ). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,000 store locations and distributors covering a combined 57 countries.
The Yankee Candle Company, Inc
SOURCE The Yankee Candle Company, Inc.
More by this Source
Yankee Candle Unveils New Pure Radiance™ Fragrances for Spring 2014
Feb 27, 2014, 09:30 ET
Yankee Candle Welcomes New Uplift Fragrance to Relaxing Rituals™ Line
Feb 19, 2014, 09:30 ET
Yankee Candle Launches New Exotic Escape-Inspired Collection for Spring 2014
Jan 21, 2014, 09:30 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.