Yankee Candle Will Celebrate One Million Facebook Fans with Limited Edition Candle and Contest Winner of "March to a Million Golden Ticket Contest" will receive exclusive trip to flagship store

SOUTH DEERFIELD, Mass., April 10, 2013 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced an exclusive Facebook March to a Million Golden Ticket Contest and limited edition candle in anticipation of reaching one million Facebook fans. The limited edition candle will be available for purchase through a special link on Facebook once the brand reaches one million fans. Although there is no purchase necessary to enter the contest, fans that purchase the exclusive candle are automatically entered into the drawing for the "March to a Million Golden Ticket Contest." The contest winner will receive an exclusive three-day trip the company's flagship store in South Deerfield, Massachusetts, including a meet and greet with CEO Harlan Kent.

(Logo: http://photos.prnewswire.com/prnh/20121002/MM83527LOGO-b )

"We are continually excited and proud of the passion for our brand we see in fans and customers from around the world," said Harlan Kent, Chief Executive Officer of Yankee Candle. "We've seen an 80% growth in our Facebook fans in the past year, and we wanted to acknowledge their loyalty with this exclusive contest and limited edition candle."

The winner of the "March to a Million Golden Ticket Contest" will be announced in a personalized video from Yankee Candle's CEO Harlan Kent, which will be posted on the brand's Facebook and Twitter accounts May 31, 2013. The winner of the "March to a Million Golden Ticket Contest" will receive a three-day, two-night trip for two to Yankee Candle's flagship store in South Deerfield, Massachusetts. The trip includes transportation, two-night accommodation, VIP behind the scenes factory tour, an exclusive meet and greet with Yankee Candle CEO Harlan Kent, a Yankee Candle gift card and gift bag, and dinner at Chandler's Restaurant, the store's award-winning on-site restaurant.

About Yankee Candle
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry.  Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  The Company sells its products through a North American wholesale customer network of approximately 27,800 store locations, a growing base of Company owned and operated retail stores (568 Yankee Candle Stores located in 46 states and 1 province in Canada as of December 29, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com).  Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,900 store locations and distributors covering a combined 55 countries.

Media Contacts:


Karyn Martin          

Karen Woods

451 Marketing         

The Yankee Candle Company, Inc.

kmartin@451marketing.com                   

kwoods@yankeecandle.com

617-462-0108                                    

413-665-8306 x 4391

SOURCE The Yankee Candle Company, Inc.



RELATED LINKS
http://www.yankeecandle.com

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