Yashi Announces the Launch of Yashi Open at the Local Video Summit
NEW YORK, Oct. 16, 2015 /PRNewswire/ -- Location-focused video advertising platform, Yashi, today announced the launch of Yashi Open. This service allows advertisers and publishers to bring their own directly purchased or owned digital video inventory and use Yashi's award winning platform to plan, optimize, and measure their media programs. Open is offered as a standalone service or in tandem with the Yashi Demand Side Platform. Yashi began delivering this service in beta in Q2 to several advertisers and publishers.
The Open initiative was launched to satisfy the needs of marketers and advertisers who already have direct programs with high profile publishers, but want to take advantage of the expansive targeting, optimization, visualization, and location data services that the Yashi platform has to offer.
"Open is the culmination of a large amount of marketplace feedback," said Larry Nolan, Head of Technology for Yashi. "Our brand and agency customers have been asking us to provide them with the same tools that we have successfully employed to become the leaders in location-focused video advertising."
ABOUT YASHI
Yashi is an award winning location focused video advertising platform that is owned by Nexstar Broadcasting Group, a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its television broadcasting and digital media operations. Yashi's platform analyzes tens of billions of video ads in real time on a monthly basis across thousands of websites. To learn more about Yashi and the company's leadership role in programmatic video advertising, please visit www.yashi.com
SOURCE Yashi
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