JACKSONVILLE BEACH, Fla., Jan. 24, 2017 /PRNewswire/ -- Yellow Pages United, an online directory dedicated to advancing the phone book into the future, today announced the winner of its spring 2017 Mark Smith Scholarship. Diego Casillas of Boise State University will receive $2,000 toward his tuition.
Applicants were asked to submit an original infographic showing the evolution of marketing from their parents' generation to their own.
Casilla's infographic, "Marketing Over the Decades," depicts marketing tactics changing in tandem with the public's media consumption habits. He smartly does this by using an imagined brand, "Bella," to illustrate specific points in the timeline - from the irreverence of 60s TV advertising to the app-centric world we live in now.
"I decided to include Bella in my infographic to really showcase what a company might go through as the world changes, and to help the infographic feel a little more human than just a timeline, statistics and icons," Casillas said.
"We were really impressed at Diego's ability to translate marketing and advertising datapoints into a fundamentally relatable story," said Mark Smith, founder and CEO of Yellow Pages United. "It also reminds us that our priority should always be connecting with our audiences in meaningful ways."
About Yellow Pages United
Based in Jacksonville Beach, FL, since 1999, Yellow Pages United is reinventing the phone book through 18 years of environmentally friendly innovation. Our hard-working team connects businesses with new customers—the right customers. Welcome to the future of the yellow pages. Visit www.yellowpagesunited.com for more information.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/yellow-pages-united-awards-spring-2017-mark-smith-scholarship-to-boise-state-student-300395467.html
SOURCE Yellow Pages United