Yellowbook Launches New Ad Campaign - Beyond Yellow
Yellowbook360 Marketing Tools Designed to Help Small Businesses
UNIONDALE, N.Y., Aug. 2 /PRNewswire/ -- Yellowbook, a national leader in local search and advertiser content, today announced the launch of "Beyond Yellow". The new advertising campaign shows how small businesses are leveraging Yellowbook360, the company's expanded portfolio of products and services, to help grow their businesses.
The campaign features local business clients from around the country who've tapped into a number of Yellowbook's products and services. From online ads and videos, to website packages, to search marketing, to metrics reports and direct mail, the campaign shows how Yellowbook media consultants are helping these businesses by creating customized marketing campaigns to more effectively reach and attract new customers.
"For 80 years, Yellowbook has been helping businesses succeed," said Joe Walsh , CEO of Yellowbook. "Today, with so many ways to search, the business owner's job has become more complicated and they're turning to us for help. With Yellowbook360 we are simplifying the process. We provide the metrics to track responses. Then we fine tune for optimum success."
To tout the new Yellowbook360 platform, Yellowbook called on agency of record, New York-based Gotham Inc., who created a campaign encouraging small and midsized businesses to think "Beyond Yellow". National broadcast, print, radio, and mobile and digital banner efforts launch today and speak to the many Yellowbook tools available to assist businesses in their customer outreach: from videos on yellowbook.com and display ads in Yellowbook directories to website development, search engine marketing and optimization, direct marketing and social media outreach, and transparent reporting on all campaign performance. Yellowbook media consultants provide one-on-one guidance to help clients choose which tools will work best for their business.
"'Beyond Yellow' is a beautifully simple idea that works to communicate Yellowbook's expanded products and services," said Marty Orzio, chief creative officer at Gotham. "I believe the way we've executed this idea will certainly attract the small and mid-sized business owner seeking confidence, clarity and growth."
For more information about Yellowbook360 products and services, visit www.yellowbook360.com.
Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.
Yellowbook's marketing portfolio includes: Website design, hosting and optimization; scalable, customizable SEM and SEO programs; online advertising and video on one of the top 50 websites in the United States, yellowbook.com network; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and more. For more information, visit http://corporate.yellowbook.com.
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