Yext for Insurance Brings the Power of Digital Knowledge Management to Insurers

People are switching insurance providers more than ever, and search engines, maps, voice assistants and chatbots are changing the way consumers find insurance agents. For example, half of customers now do their insurance research on search engines like Google or Bing, according to a Yext survey, yet only 15% of insurance customers are satisfied with their providers' digital experience. In this environment, a robust digital presence is essential for insurers looking to beat the competition, win new business, and retain loyal customers.

"Voice search and other AI-powered technologies are transforming the way people search for insurers," said Shane Closser, Head of Industry for Financial Services at Yext. "Consumers are able to search for individual insurance agents and providers by more detailed criteria than ever before, and it is now the insurer's job to provide the detailed facts about its business and agents so that the services consumers use to search can find them. Yext for Insurance gives agents control over these facts so they can reach their customers with up-to-date information where they're searching, and boost their brand, growing consumer confidence and engagement."

Businesses using Yext for Insurance can give their agents autonomy over their digital brand through control of their agent Pages, an online home for key information about an agent's service, such as addresses, hours of operation, and insurance offered, as well as deep attributes about themselves, such as certifications, languages spoken, reviews, biographies, photos and more. In addition, insurers can publish this information across the web, with direct control over their agents' Listings on the 3rd party sites customers rely on, like Google, Apple Maps, Facebook, Bing, Yelp, and more. With Yext for Insurance, insurers and agents can manage all of this critical digital knowledge from one central platform, the Yext Knowledge Engine.

"The launch of Yext for Insurance unlocks a massive opportunity for agents to take control of their brand and take advantage of the new customer journey," said Marc Ferrentino, Chief Strategy Officer at Yext. "In today's insurance market, it is essential to provide accurate, consistent, compelling brand information across agent pages, search engines, chatbots, voice assistants, and everywhere else consumers are, in order to take advantage of the new customer journey. Yext for Insurance gives agents a streamlined, centralized platform to do so in near real time."

In addition, Yext for Insurance enables insurance brands to:

1. Empower the digitally-enabled agent by providing fully flexible access controls to agents, allowing them to update relevant content across the services their consumers use to search.
2. Modernize agents' digital presence to provide a streamlined user experience for the end user from search to transaction.
3. House all digital knowledge about locations and agents on one central platform and power that information on first- and third-party sites, helping consumers easily find what they're looking for, wherever they're looking.

Learn more about Yext for Insurance.

About Yext
Yext (NYSE: YEXT) is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson's Corner, San Francisco, Shanghai, and Tokyo.  For more information, visit www.yext.com.

SOURCE Yext, Inc.

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http://www.yext.com