YG Studios Launches Locations in Major U.S. Markets, Offering Unique, No-Frills Fitness Experience

Nov 11, 2015, 09:07 ET from YG Studios

NEW YORK, Nov. 11, 2015 /PRNewswire/ -- YG Studios, the innovative fitness studio concept offering simple pricing, accessible locations and unrivaled access to premier health and wellness professionals, announces its launch in major U.S. markets this month. YG Studios is built on the conviction that an extraordinary workout speaks for itself, and the foundation of that workout is an extraordinary instructor. Through its pioneering studio model, YG Studios aims to make the relationship between client, instructor and fitness studio more collaborative and mutually beneficial to all. Starting this fall 2015, consumers in New York, NY, Los Angeles, San Diego and San Francisco, CA, will be able to experience the back to basics approach of YG Studios, connecting passionate health and fitness enthusiasts with the instructors who can best serve them. YG Studios will feature group classes led by nationally and regionally recognized fitness trainers including Brett Hoebel, Lacey Stone, Shaun Jenkins, Amanda Murdock, Ray Wallace, Shay Kostabi, Coss Marte and more.

YG Studios was founded based on the creation of YourGuru, a marketplace and social platform designed to allow clients to discover, connect with and book health and fitness experts in their areas, ultimately finding their preferred "gurus." Simultaneously, YourGuru provides a means for the experts to grow their professional brands, and connect with clients and each other to build valuable connections.

YG Studios offers fitness enthusiasts greater access to the best and most innovative instructors, at lower cost than they would have to pay to get to them at traditional gyms and studios, and in a greater number of locations than they can currently be found. This approach is founded on the belief that consumer discovery, loyalty and the relationship between students/clients and their teachers are equally as important as the workout itself.

"We're thrilled to be partnering with the very best trainers and wellness gurus to help them elevate their personal brands and deliver an outstanding holistic fitness regimen for consumers," said YG Studios and YourGuru Co-Founder & CEO Nt Etuk.

Etuk added, "The concept is resonating across the country. In just three months, we have conceptualized, recruited for and financed the opening of 50 locations nationwide with the best instructors from the gyms and studios in major metropolitan areas. The launch of YG Studios marks a new phase of the booming fitness industry. For too long a disconnect has existed between client, instructor and gym. YG Studios doesn't aim to divide the fitness community, rather, it seeks to unite it and make it rewarding for all."

"The YG Studios model is highly beneficial for instructors looking to make their mark in the fitness industry," said nationally recognized fitness expert and YG Studios trainer Brett Hoebel. "It not only allows students to discover new trainers and connect with the teachers they already trust and love in an environment that fosters motivation and community, it also grants instructors the opportunity to engage with their students on a new level and elevate their profiles as true experts."

YG Studios fosters a thriving community and fitness culture firmly rooted in the following principles:

  • Offer amazing instructors the opportunity to grow their personal brand and client following beyond a fixed location
  • Allow consumers to follow their preferred health + wellness "gurus" by offering unparalleled access to the best
  • Foster a no-frills, yet uplifting consumer experience appropriate for all levels of fitness and goals
  • Provide straightforward, transparent and affordable pricing
  • Offer a "nationally" consistent experience at all locations. The consumer knows they always receive the best at YG Studios

From novice weekend warriors beginning to delve into the health and wellness space, to the seasoned veterans simply in need of a new, challenging and rigorous workout regimen, YG Studios appeals to a wide range of people within the fitness landscape.

In anticipation of the launch, YG Studios has partnered with lululemon athletica® to offer complimentary classes at participating lululemon locations across the U.S., led by YG Studios "gurus."

To book a YG Studios class, visit ygstudios.com. Clients have the option to search based on the instructors, their preferred "guru," or based on the group class schedule itself.

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SOURCE YG Studios



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