Yingli Solar Third-strongest Chinese Brand in Germany Yingli also presents their brand campaign "All Under One Sun", celebrating the 2014 FIFA World Cup Brazil™, at this year's Intersolar Europe (Hall A1, Booth 370)
BAODING, China, June 4, 2014 /PRNewswire/ -- Yingli Green Energy Holding Company Limited (NYSE: YGE) ("Yingli Green Energy" or the "Company"), the largest vertically integrated photovoltaic ("PV") module manufacturer in the world, known as "Yingli Solar," scored third rank in Huawei's recently launched study* in which Yingli Solar (17%) came out as the most popular Chinese-origin brand after Lenovo (30%) and Huawei (21%). For the study that was prepared in cooperation with the GIGA German Institute of Global and Area Studies and TNS Emnid, 2600 individuals were interviewed, among those 200 top economic decision-makers, 100 policy-makers and 1000 random respondents in both Germany and China.
As a China-based solar PV industry leader with global presence, Yingli Green Energy has been investing in marketing campaigns to promote brand equity and public reputation which is brought to the world stage. As Yingli Green Energy is the first Chinese and the first renewable energy company in the tournament's history to sponsor both the 2010 and 2014 FIFA World Cup™, the Company's brand campaign "All Under One Sun" incorporates elements of Chinese culture into the message of sustainability awareness. It encompasses both digital promotions and the Company's on-site activities in Brazil.
At Intersolar Europe, the world's leading exhibition for the solar industry taking place in Munich from 4 - 6 June, 2014, the Company will take the opportunity to pre-celebrate the kick-off to the 2014 FIFA World Cup Brazil™ one week prior to its official start. Visitors will experience a show act including photo opportunity with the Official World Cup™ Mascot "Fuleco".
At booth 370, Hall A1, the Company will showcase its latest products of multi- and monocrystalline PV modules. Yingli Solar products have been on the market for more than 10 years. They win over by their high quality and module yields proved by in-house lab tests as well as comprehensive third-party tests executed by leading independent testing institutes.
"Our strong position as a top PV module supplier in Germany underlines once more that our long-term investment in our brand, customer base, products, and employees has paid dividends demonstrating our commitment to the European market even during challenging times," said Mr. Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy.
* More information on the study can be found at: http://www.huawei-studie.de/
Visit Yingli Green Energy at Intersolar Europe, Booth A1.370.
About Yingli Green Energy
Yingli Green Energy Holding Company Limited (NYSE: YGE), known as "Yingli Solar," is the world's largest photovoltaic module manufacturer in terms of production capacity and shipments. Yingli Green Energy's manufacturing covers the photovoltaic value chain from ingot casting and wafering through solar cell production and module assembly. Headquartered in Baoding, China, Yingli Green Energy has more than 30 regional subsidiaries and branch offices and has distributed more than 9,000 MW PV modules to customers worldwide. For more information, please visit www.yinglisolar.com and join the conversation on Facebook, Twitter and Weibo.
Safe Harbor Statement
This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond Yingli Green Energy's control, which may cause Yingli Green Energy's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in Yingli Green Energy's filings with the U.S. Securities and Exchange Commission. Yingli Green Energy does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For further information, please contact:
Vice President of Corporate Communications
Yingli Green Energy Holding Company Limited
Tel: +86 312 8929787
In the Americas:
Head of Marketing
Yingli Green Energy Americas Inc.
Public Affairs & Public Relations Director
Yingli Green Energy International AG
Tel: +41 (0) 44 567 6143
SOURCE Yingli Green Energy Holding Company Limited