Yippy, Inc. Appoints New Chief Executive Officer

FORT MYERS, Fla., Oct. 9, 2012 /PRNewswire/ -- Yippy, Inc. ("Yippy" or the "Company") (OTCQX: YIPI) announced today the appointment of Edward Noel as the Company's new Chief Executive Officer.  Richard Granville, the Company's previous Chief Executive Officer, has been appointed as the Executive Chairman of the Company's Board of Directors (the "Board").

As part of the process of reforming the Company's management structure, the Board recognized the need for an industry veteran to head up the Company's day-to-day operations going forward.  Prior to his appointment, Mr. Noel served as a director on the Board and will continue to serve in that capacity in addition to his duties as Chief Executive Officer.

"I am very pleased to be a part of such a dynamic company," stated Mr. Noel, the Company's newly appointed Chief Executive Officer.  He continued, "While on the Board I was able to take my time and get the complete picture of what this company can do technologically.  Yippy possesses impressive capabilities in the consumer and enterprise markets.  My first job is to start focusing on monetization programs as Yippy prepares to go fully operational."

Richard Granville, the Company's recently appointed Executive Chairman, commented on Mr. Noel's appointment, saying, "We are very pleased to have Ed come onboard to the management team on a full time basis."  He continued, "Ed brings a wealth of industry experience to the table and has had much past success.  I believe the Company is in very capable hands, allowing us to continue to grow in the future."

Edward Noel's Background

Mr. Noel has over fifteen years of business experience working in the Internet industry, including relative expertise in the areas of strategy, business development, search product management, mergers & acquisitions, ad sales and marketing.  Mr. Noel joins us after serving as the Chief Revenue Officer of Alphabird, Inc.  Prior to joining Alphabird, from February 1999 to November 2011, Mr. Noel served as Chief Revenue Officer / Chief Strategy Officer of Lycos, Inc.  Mr. Noel was instrumental in crafting the corporate strategy for Lycos, which led it to its first profitable year in 2009.  He was also the lead negotiator for the subsequent sale of Lycos to Ybrant Digital in 2010.  From 1995 to 1999, Mr. Noel worked in the public accounting industry for both Price Waterhouse and KPMG, with a focus on companies in the Internet industry.  Prior to 1995, Mr. Noel served honorably in the United States Marine Corps.

About Yippy, Inc.

Based in Fort Myers, FL, Yippy, Inc. is a technology company specializing in the development of search, data normalization, and aggregation through application service environments for consumer and enterprise markets.  Yippy's proprietary web-based product suites are deployed over cloud architecture and provide secure, redundant and maintained "Data as a Service" for businesses and education markets.  The Company also operates several online web properties and educational reference portals.  Yippy (YIPI) has been approved to trade on the OTCQX U.S., the intelligent marketplace for the best over-the-counter companies with the highest financial standards and superior information availability.  Investors can find current financial disclosure and Real-Time Level 2 quotes for the Company on www.otcqx.com.

Additional information can be found at: www.yippy.com

Forward-Looking Statements

The information contained herein includes forward-looking statements.  These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity.  We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.  Additional information on risks and other factors that may affect the business and financial results of Yippy, Inc. can be found in the filings of Yippy, Inc. on OTC Markets OTCQX (www.otcqx.com).

Contact:

G. McMillian
1-877-YIPPY 01
Investor Relations
Info( at )yippy.com

SOURCE Yippy, Inc.



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