"The new slogan of Yiwugou.com - 'A Big World for Small Commodities' - has two implications. First, Yiwugou.com is a platform of integrity with a wide variety of goods imported and exported to the world; second, Yiwu is regarded as the 'capital of small commodities'. It is a global distributing center of small commodities, which has business with over 200 countries," illustrated WANG Jianjun, CEO of Yiwugou.com.
In 2016, WANG Jianjun stressed on different occasions the trends of traditional wholesale markets, including e-commercialization, retailing, and the Matthew Effect. In areas such as Yiwu, Guangzhou, and Shenzhen where wholesale businesses are flourishing, a large number of wholesale platforms and merchants are striving to advance online & offline integration. Meanwhile, they are looking to logistics as a significant contributor to the industry, and are therefore crafting a fresh marketing model highlighting a combination of wholesale and retailing, which can shorten the market response period of new commodities, increase commodity innovation and boost commodity upgrading. Particularly in Yiwu, many merchants have been conducting "zero-inventory" trading activities online, by piggybacking on the offline advantage in goods supply and on the powerful logistics system that Yiwu enjoys.
Based on e-commercialization, Yiwugou.com rolled out a wide array of services like membership and Yiwugou Express throughout 2016 to satisfy the need for the merchants. In 2017, Yiwugou.com will continue to promote its new services by pursuing efforts to popularize the offline QR code checkout service, and by forging "Youxuangou", a new retail platform, etc.
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