NEW YORK, Aug. 20, 2015 /PRNewswire/ -- Yodle, a leader in local online marketing, today announced that its Lighthouse 360 product is now available to auto repair shops. The customized offering combines Yodle's proven marketing automation tools with new tools designed specifically to help local auto repair business owners manage their shop and grow profitably. With Lighthouse 360, auto repair shops can simplify customer communications, improve shop performance, find and keep customers, and build their web presence – all through an automated platform combined with live customer support.
"We recently started using Lighthouse 360 and it has already made a significant difference to how we manage our business," said Keith Kingston, owner of The KAR Shop based in Rogers, AR. "The product has been easy to use, has positively impacted our customers' experience, and is helping us grow and make more money."
The powerful suite of automated Lighthouse 360 features for auto shops includes:
- A "Welcome Station Kiosk" that makes customer check-in and upsell easy, to help increase revenue per visit. It also generates repair orders and captures customer signatures for those orders.
- A "Pro Pack" that improves customer communication and service to help generate repeat business. It automatically schedules future oil changes, allows auto repair shops to generate automated emails and postcards about suggested future maintenance, appointment reminders and completed jobs, and enables them to create fully customized invoices.
- A comprehensive desktop, mobile, web and social presence, the ability to easily and automatically request and syndicate online reviews, and email marketing automation including an easy process for finding customers' missing email addresses.
Introducing Lighthouse 360 for auto repair shops extends Yodle's commitment to making it easy for local businesses to manage and grow profitable customer relationships. Auto repair is the latest vertical, after dental and chiropractic, to be supported by Yodle's Lighthouse 360 product, which makes marketing more powerful by integrating with local businesses' existing operational systems. This new offering for auto repair shops also comes only just over a year since Yodle successfully launched Marketing Essentials, a marketing department-in-a-box for local businesses.
"Yodle already has a proven track record in delivering effective marketing automation solutions to auto repair shops," said Court Cunningham, CEO at Yodle. "Lighthouse 360 will further improve our value proposition, helping auto repair shops run more efficiently, delight their customers, and grow profitably. Launching this new offering is also part of our strategy of increasingly delivering more operationally embedded products to local businesses."
Yodle helps local businesses to find and keep their customers simply and profitably. Yodle delivers a comprehensive platform that makes online marketing easy, affordable, and transparent for its 50,000+ local business clients. Yodle's flagship product, Marketing Essentials™, includes a comprehensive desktop, mobile, web and social presence, reviews and offer management, and email campaign automation. Marketing Essentials can be supplemented with Yodle Ads, Yodle's proprietary and optimized paid search technology. Also offered by Yodle is Lighthouse 360®, which automates many of our clients' daily consumer interactions or office routines such as appointment reminders, leading to improved operational efficiency and business results. Additionally, Yodle offers Centermark®, intended to meet the unique marketing challenges of networked businesses helping them to unify, scale, and optimize their local and national strategies. Yodle currently has 200+ networked business clients including Miracle-Ear, TWO MEN AND A TRUCK®, and Cottman Transmission and Total Auto Care.
Yodle has been included on the Forbes list of America's most promising companies for the last four years and has also won multiple awards for its business growth, job creation, technology innovation, and workplace and culture. For more information, visit www.yodle.com, auto.lh360.com, www.yodlebrandnetworks.com or www.yodlecareers.com.
Director of Corporate Communications