York Traditions Bank Unveils Evolution of Name And Brand
YORK, Pa., April 7, 2021 /PRNewswire/ -- York Traditions Bank (OTC Pink: YRKB), headquartered at 226 Pauline Drive in York Township, unveiled a new brand at an Associates' Annual Meeting held last evening. During this virtual event, President & CEO Eugene Draganosky and Founder & Chairman Michael Kochenour announced that the bank will now be doing business as Traditions Bank and introduced a new logo. The bank has not changed ownership or personnel.
The brand study began almost a year and a half ago, prior to the pandemic. The bank partnered with Financial Marketing Solutions of Franklin, TN to discover their authentic brand, and to help evolve the brand for the future. FMS is a full-service branding and strategic marketing agency that works exclusively with community banks around the country.
The agency conducted thorough meetings and interviews with the bank's leadership and associates, as well as a dozen focus groups with customers and noncustomers in York, Hanover, and Lancaster. The goal was to learn how York Traditions Bank is perceived, both internally and in the marketplace, and how to move forward in a way that articulates the organization's values, philosophy, mission, and promise.
"What we found through this process is that our brand is strong," noted President & CEO Gene Draganosky. "We have a rich tradition, and this branding effort is simply a way to bring our culture and core values to life – to communicate them in an understandable and relatable way that adds meaning and emotion."
Based on the extensive research and resulting insights, the decision was made to change the name to Traditions Bank to be inclusive of everyone the bank serves, both now and in the future. By simplifying the name, the bank is striving to be more inclusive, break down regional barriers, and bring their value proposition to more and more individuals and businesses.
"This does not mean that we are going to be any less committed to York," assured the bank's Founder and Chairman Mike Kochenour. "It is simply a natural progression. York is at the heart of who we are and it will always be with us. While it's important to embrace new traditions, we think it's equally important to honor our roots."
The new logo is built upon six rectangular shapes to represent the bank's original six core values. Looking closely at the left portion of the logo, a T for Traditions is revealed. Within the right portion, a B for Bank is visible. And at the very center of the logo is a Y to pay homage to York.
The new tagline, Make Your Mark, represents Traditions Bank's desire to make a difference – to help their customers and communities accomplish their goals and reach their dreams. "Helping you make your mark is how we make ours" is a central theme of the bank's upcoming advertising campaign.
"We're incredibly excited about how this evolution will position us for success, no matter which community we're serving," continued Kochenour. "Traditions Bank is now stronger than ever, with the same energy, passion, and continued dedication to living our core values as we had when we wrote them."
The bank's website, marketing materials, and social channels will change to reflect the new name and brand on Thursday, April 8. Changes to online and mobile banking, as well as building signage will occur over the next few weeks.
"As great as they are, a new logo and a new tagline mean nothing without our associates," concluded Draganosky. "Our people are the brand, and our brand is impactful. This messaging simply helps each one of us tell our story in a clear and effective way, helping us reach even greater heights."
About Traditions Bank
Formed in 2002 with administrative headquarters in York, Pennsylvania, Traditions Bank operates six full-service branch offices located in York and Hanover, as well as a loan production office in Lemoyne, Cumberland County. The bank's seventh branch at 1687 Oregon Pike, Lancaster is set to open the week of April 19. With assets of $641 million and 150 associates, Traditions Bank provides depository and borrowing services to businesses and individuals located in south-central Pennsylvania. The Bank is the leading provider of residential mortgages in York County and has been a Bauer Financial recommended financial institution for more than a decade.
Beginning Thursday, April 8th, learn more about Traditions Bank rebranding, at www.traditions.bank/new-site-welcome/.
SPECIAL CAUTIONARY NOTICE REGARDING FORWARD-LOOKING STATEMENTS:
This release contains forward-looking statements about York Traditions Bank that are intended to be covered by the safe harbor for forward-looking statements provided by the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," "anticipate" or similar terminology. Such forward-looking statements include, but are not limited to, discussions of strategy, financial projections and estimates and their underlying assumptions; statements regarding plans, objectives, goals, expectations or consequences; and statements about future performance, operations, products and services of York Traditions Bank.
York Traditions Bank cautions readers not to place undue reliance on forward-looking statements and to consider possible events or factors that could cause results or performance to materially differ from those expressed in the forward-looking statements, including, but not limited to: ineffectiveness of the bank's business strategy due to changes in current or future market conditions; the effects of competition, and of changes in laws and regulations on competition, including industry consolidation and development of competing financial products and services; interest rate movements; difficulties in integrating distinct business operations, including information technology difficulties; challenges in establishing and maintaining operations in new markets; volatilities in the securities markets; and deteriorating economic conditions.
Forward-looking statements in this release speak only as of the date of this release and York Traditions Bank makes no commitment to review or update such statements to reflect changes that occur after the date the forward-looking statement was made.
SOURCE York Traditions Bank
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