2014

You Can Never Be Too Prepared For Motherhood New Survey from LG Electronics Reveals Moms Seek Tips and Tricks for Managing it All

ENGLEWOOD CLIFFS, N.J., May 8, 2014 /PRNewswire/ -- According to a new nationwide study released today, while most women consider being a mom one of the most challenging roles they play, 89 percent of married mothers consider the job more fulfilling than being a spouse.

The new survey of more than 1,000 moms, commissioned by home appliance manufacturer LG Electronics, reveals that although being a mother is rewarding, married moms find it more difficult than expected to make time for their spouse without their child (49 percent), while stay-at-home moms have a hard time squeezing in time with other adults (37 percent).  The majority of those surveyed (76 percent) even went so far as feeling like they need to make time to do something for themselves without telling their families.

The survey reveals a number of noteworthy confessions shared by today's moms including:

  • Surprise, Surprise: Nearly all (96 percent) of moms admit there are aspects of motherhood that are more difficult than they've expected, including staying calm when frustrated (57 percent) and being a disciplinarian (49 percent).
  • The Path of Least Resistance: More than half (52 percent) have taken a shortcut in order to accomplish something. Three in five (57 percent) of these moms have brought store-bought cookies to a bake sale and passed them off as their own.
  • Because I Said So: Over one-third (34 percent) have told a white lie to get their child to do something.
  • Take a Load Off: Close to nine in ten (85 percent) of moms have taken action to help lighten their load, such as enlisting their child to help out with chores (64 percent) or securing free babysitting by setting up a playdate (20 percent).
  • Mother Knows Best: A woman's number one resource for parenting advice is her own mother (35 percent), followed by friends with children (21 percent) and among married moms, her spouse (20 percent).

"We know that being a mom is one of the toughest jobs out there, and we want mothers to know that LG understands the challenges they and their families experience," said David VanderWaal, head of marketing, LG Electronics USA. "LG home appliances are here to help, whether it's saving 20 minutes with LG's TurboWash technology* or accessing the family's 'go-to' foods in our Door-in-Door refrigerator."

LG encourages moms to share their own #MomConfessions by tweeting (@LGUS), sharing on Facebook (LG Electronics USA) or posting to the dedicated Tumblr page at www.momconfessions.com.  LG Electronics will also be at BlogHer Food in Miami, May 16 and 17, encouraging attendees to spill their confessions with new friends in LG's photo booth. For more information on how LG's home appliances help make life easier for families, please visit www.LG.com.

*Based on AHAM-HLW-1-2010 test protocol. Cotton/Normal or comparable cycle at default settings, 8-lb loads, front load washers only. Excludes other LG manufactured products. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. www.lg.com

Survey Methodology
The survey was conducted by Kelton between March 24 and April 1, 2014 among 1036 American women ages 18 and over who have at least one child, using an e-mail invitation and an online survey.  The margin of error for this survey is +/- 3.

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SOURCE LG Electronics USA, Inc.



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