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You Have a Story to Tell, But Do You Know What that Story Is?

Sharing a brand story can be a challenge even for the most established brands—go behind the curtain of the creative process.

Sep 19, 2013, 11:58 ET from PR Newswire Association LLC

NEW YORK, Sept. 19, 2013 /PRNewswire/ -- Content marketing has ushered in the age of storytelling.  Whether your brand is established or a recent start-up, there is a story to be told.  Explainer videos are a fantastic medium to share your brand's narrative, but the challenge is articulating that story in a way that will resonate with your audience.

MultiVu, a division of PR Newswire, recently launched an explainer video series.  The latest in the series, Discover + Create, describes the first half of MultiVu's production process: story discovery and creation.  Produced in-house using experienced creative and production teams, Discover + Create, offers a behind-the-scenes glimpse into the creative process and how MultiVu works with brands to uncover and create their ideal story. Discover + Create follows the success of the award-winning What We Do video, which provides an introduction to MultiVu's production and creative services.

To view Discover + Create and learn more about MultiVu's services:

"'Explainer' videos are a great way to share a simplified message with your target audience.  Instead of 'telling' our audience how and why to make one, we here at MultiVu decided to create our own to illustrate how it works," said Evan Horisk, Producer at MultiVu and the lead on the explainer series production.

Explainer videos can help a brand achieve several goals:

  • To help people better understand what a brand does
  • To demystify a varied business
  • To spark conversation with existing clients
  • To generate new leads

Stay tuned for the next part of MultiVu's story production process: Share + Analyze.

About PR Newswire  

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.



Video with caption: "MultiVu Discover + Create. Everyone has a story to tell; if you would like some creative direction on how to showcase your story, watch this video!" Video available at:

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Media Contacts:

Caitlin Carragee
Manager, Marketing Communications

SOURCE PR Newswire Association LLC

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