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      Youku Tudou Announces First Quarter 2014 Unaudited Financial Results

      Mobile Daily Video Views Reached 400 Million; Mobile Monetization Surpassed 30% to Date


      News provided by

      Youku Tudou Inc.

      May 22, 2014, 06:00 ET

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      BEIJING, May 22, 2014 /PRNewswire/ -- Youku Tudou Inc. (NYSE: YOKU), China's leading Internet television company ("Youku Tudou" or the "Company"), today announced its unaudited financial results for first quarter 2014.

      First Quarter 2014 Highlights[1]

      • Net revenues were RMB700.4 million (US$112.7 million),a 36% increase from the corresponding period in 2013.
      • Gross profit was RMB85.6 million (US$13.8 million), a 501% increase from the corresponding period in 2013. Non-GAAP[2] gross profit was RMB100.3 million (US$16.1 million) in the first quarter of 2014, an increase of 255% from the corresponding period in 2013.  
      • Net loss was RMB224.7 million (US$36.1 million), a 3% decrease from the corresponding period in 2013. Non-GAAP net loss was RMB148.3 million (US$23.8 million) in the first quarter of 2014, a 19% decrease from the corresponding period in 2013.
      • Basic and diluted loss per ADS, each representing 18 Class A ordinary shares of the Company, for the first quarter of 2014 amounted to RMB1.34 (US$0.22) and RMB1.34 (US$0.22), respectively. Non-GAAP basic and diluted loss per ADS for the first quarter of 2014 amounted to RMB0.88 (US$0.14) and RMB0.88 (US$0.14), respectively.
      • Cash, cash equivalents, restricted cash and short-term investments totaled RMB3.3 billion (US$525.4 million) as of March 31, 2014.
      • Acquisition of property and equipment for the first quarter of 2014 was RMB28.2 million (US$4.5 million).
      • Acquisition of intangible assets for the first quarter of 2014 was RMB165.9 million (US$26.7 million).

      "Mobile has already become the #1 screen for Youku Tudou. We are the undisputed leader in all of the important mobile video traffic metrics with mobile daily video views reaching 400 million. Our continued investment in product and content development has enabled us to diversify our revenue mix, with mobile monetization surpassing 30% of total revenue to date," said Victor Koo, Chairman and Chief Executive Officer of Youku Tudou. "Online video is a key growth area for the Internet industry and we plan on further transforming Youku Tudou's business model. The transformation requires us to make additional investment in the areas of multi-screen development, diversified revenue models and content ecosystem. The strategic investment from Alibaba will boost our balance sheet and enable us to accelerate our expansion in new business opportunities."

      Dele Liu, President of Youku Tudou, added, "Our growing content ecosystem represents a tremendous opportunity for Youku Tudou. We will continue to build up our content portfolio by strengthening original, partner generated and user generated content. We will also continue to invest in human resources to improve our content creation capabilities and to build out our consumer businesses. We are well-positioned to realize the full potential of the online video ecosystem and more investment will see us become an immersive culture entertainment platform."

      First Quarter 2014 Results

      Net revenues were RMB700.4 million (US$112.7 million) in the first quarter of 2014, a 36% increase from the corresponding period in 2013 and meeting net revenues guidance previously announced by the Company. Advertising net revenues were RMB623.3 million (US$100.3 million), meeting the advertising net revenues guidance previously announced by the Company. The growth was primarily attributable to the increased use by brand advertisers of our advertising services as evidenced by an increase in the number of advertisers and the rising average spend per advertiser.

      Bandwidth costs as a component of cost of revenues were RMB201.9 million (US$32.5 million)in the first quarter of 2014, representing 29% of net revenues, as compared to 31% of net revenues for the corresponding period in 2013.

      Content costs as a component of cost of revenues were RMB325.7 million (US$52.4 million) in the first quarter of 2014, representing 46% of net revenues. Non-GAAP content costs were RMB310.9 million (US$50.0 million) in the first quarter of 2014, representing 44% of net revenues, as compared to 49% of net revenues for the corresponding period in 2013.

      Gross profit was RMB85.6 million (US$13.8 million)in the first quarter of 2014, an increase of 501% from the corresponding period in 2013. Non-GAAP gross profit was RMB100.3 million (US$16.1 million) in the first quarter of 2014, an increase of 255% from the corresponding period in 2013 due to strong operating leverage.

      Operating expenses were RMB314.1 million (US$50.5 million) in the first quarter of 2014, as compared to RMB267.8 million (US$43.1 million) for the corresponding period in 2013. Non-GAAP operating expenses were RMB252.3 million (US$40.6 million) in the first quarter of 2014, an increase of 9% from the corresponding period in 2013. Detailed discussion of each component of operating expenses is as follows:

      Sales and marketing expenses were RMB186.5 million (US$30.0 million) in the first quarter of 2014, as compared to RMB127.6 million (US$20.5 million) for the corresponding period in 2013. Non-GAAP sales and marketing expenses were RMB163.5 million (US$26.3 million) in the first quarter of 2014, an increase of 42% from the corresponding period in 2013. This increase was due to higher commission expenses paid to our sales force in line with our revenue growth and marketing expenditures on our mobile products.

      Product development expenses were RMB80.7 million (US$13.0 million) in the first quarter of 2014, as compared to RMB56.8 million (US$9.1 million) for the corresponding period in 2013. Non-GAAP product development expenses were RMB62.2 million (US$10.0 million) in the first quarter of 2014, an increase of 28% from the corresponding period in 2013. This increase was primarily due to an increase in personnel related expenses for our product development in mobile, search, social, paid and live broadcasting services.

      General and administrative expenses were RMB46.8 million (US$7.5 million) in the first quarter of 2014, as compared to RMB83.4 million (US$13.4 million) for the corresponding period in 2013. Non-GAAP general and administrative expenses were RMB26.6 million (US$4.3 million) in the first quarter of 2014, a decrease of 61% from the corresponding period in 2013.

      Net loss was RMB224.7 million (US$36.1 million)in the first quarter of 2014, a decrease of 3% compared to RMB232.5 million (US$37.4 million) for the corresponding period in 2013. Non-GAAP net loss was RMB148.3 million (US$23.8 million) in the first quarter of 2014, a decrease of 19% from the corresponding period in 2013.

      Non-GAAP adjusted EBITDA Loss was RMB120.2 million (US$19.3 million) in the first quarter of 2014, a decrease of 32% from the corresponding period in 2013.

      Business Outlook

      For the second quarter of 2014, the Company expects net revenues will be between RMB940 million and RMB1 billion, with advertising net revenues contributing between RMB910 million and RMB950 million. This forecast reflects the Company's current and preliminary view, which is subject to change.

      Conference Call Information

      Youku Tudou's management will host an earnings conference call at 9:00 p.m. U.S. Eastern Time on May 22, 2014 (9:00 a.m. Beijing/Hong Kong Time on May 23, 2014).

      Interested parties may participate in the conference call by dialing one of the following numbers below and entering passcode Youku# (i.e., 96858#) starting 10-15 minutes prior to the beginning of the call.

      US Toll Free Dial In: 1-866-519-4004 

      International Dial In: +65-6723-9381
      Mainland China Toll Free Dial In: +86-400-620-8038 / +86-800-819-0121

      Hong Kong Dial In: +852-2475-0994

      A replay of the call will be available by dialing +61 2 8199 0299 and entering passcode 47256659#. The replay will be available through May 30, 2014.

      This call will be webcast live and the replay will be available for 12 months. Both will be available on the Investor Relations section of Youku Tudou's corporate website at http://ir.youku.com.

      About Youku Tudou Inc.

      Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."  

      Safe Harbor Statement

      This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Youku Tudou's strategic and operational plans, contain forward-looking statements. Youku Tudou may also make written or oral forward-looking statements in its filings with the U.S. Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Youku Tudou's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our goals and strategies; our future business development, financial condition and results of operations; the expected growth of the online video market in China; our expectations regarding demand for and market acceptance of our services; our expectations regarding the retention and strengthening of our relationships with key advertisers and customers; our plans to enhance user experience, infrastructure and service offerings; competition in our industry in China; and relevant government policies and regulations relating to our industry. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Youku Tudou does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

      About Non-GAAP Financial Measures

      To supplement Youku Tudou's financial results presented in accordance with United States Generally Accepted Accounting Principles ("GAAP"), Youku Tudou uses the following measures defined as non-GAAP financial measures by the SEC in evaluating its business:  non-GAAP content costs, non-GAAP gross profit, non-GAAP operating expenses, non-GAAP sales and marketing expenses, non-GAAP product development expenses, non-GAAP general and administrative expenses, non-GAAP profit or loss from operations, non-GAAP net profit or loss and non-GAAP EBITDA profit or loss. We define non-GAAP content costs as content costs excluding share-based compensation expenses and amortization of intangible assets from business combination in relation to user generated content. We define non-GAAP gross profit or loss as the respective nearest comparable GAAP financial measure to exclude share-based compensation expenses and amortization of intangible assets from business combination in relation to user generated content. We define non-GAAP operating expenses as operating expenses excluding share-based compensation expenses, business combination related expenses and amortization of intangible assets from business combination in relation to customer relationship, technology and non-compete provisions. We define non-GAAP sales and marketing expenses as sales and marketing expenses excluding share-based compensation expenses and amortization of intangible assets from business combination in relation to customer relationship. We define non-GAAP product development expense as product development expenses excluding share-based compensation expenses and amortization of intangible assets from business combination in relation to technology. We define non-GAAP general and administrative expenses as general and administrative expenses excluding share-based compensation expenses, business combination related expenses and amortization of intangible assets from business combination in relation to non-compete provisions. We define non-GAAP profit or loss from operations as profit or loss from operations excluding share-based compensation expenses, amortization of intangible assets from business combination and business combination related expenses. We define non-GAAP net profit or loss as net loss excluding share-based compensation expenses, amortization of intangible assets from business combination and business combination related expenses. We define non-GAAP EBITDA profit or loss as net profit or loss before income taxes, interest expenses, interest income, depreciation and amortization (excluding amortization of acquired content), further adjusted for share-based compensation expenses, amortization of intangible assets from business combination, business combination related expenses and other non-operating items.

      We present non-GAAP financial measures because they are used by our management to evaluate our operating performance. We also believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and in comparing financial results across accounting periods and to those of our peer companies. A limitation of using non-GAAP financial measures is that non-GAAP measures exclude share-based compensation charges that have been and will continue to be significant recurring expenses in Youku Tudou's business for the foreseeable future.

      The presentation of these non-GAAP financial measures is not intended to be considered in isolation from, or as a substitute for, the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP financial measures" at the end of this release.

      For more information, please contact:

      Ryan Cheung
      Corporate Finance Senior Director
      Youku Tudou Inc.
      Tel: (+8610) 5885-1881 x6090
      Email: [email protected]

      [1]

      The reporting currency of the Company is Renminbi ("RMB"), but for the convenience of the reader, the amounts presented throughout the release are in US dollars ("US$"). Unless otherwise noted, all conversions from RMB to US$ are made at a rate of RMB6.2164 to US$1.00, the effective noon buying rate as of March 31, 2014 in the City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York. No representation is made that the RMB amounts could have been, or could be, converted into US$ at such rate.

      [2]

      All non-GAAP measures exclude, as applicable, share-based compensation expenses and amortization of intangible assets from business combination. For further details on non-GAAP measures, please refer to the reconciliation table and a detailed discussion of the Company's use of non-GAAP information set forth elsewhere in this press release.









       YOUKU TUDOU INC. 

       CONSOLIDATED BALANCE SHEETS 










      (Amounts in thousands, except for number of shares)



      For the Three Months Ended



      December 31, 2013


      March 31, 2014


      March 31, 2014





      RMB


      RMB


      US$

      ASSETS





      (Unaudited)


      (Unaudited)










      Current assets:









       Cash and cash equivalents 



      1,764,221


      1,598,644


      257,166


       Restricted cash 



      2,679


      2,681


      431


       Short-term investments 



      1,409,439


      1,664,833


      267,813


       Accounts receivable, net 



      1,370,031


      1,197,350


      192,611


       Intangible assets, net 



      51,942


      39,459


      6,348


       Deferred tax assets 



      7,843


      7,843


      1,262


       Prepayments and other assets 



      82,300


      85,309


      13,724

      Total current assets



      4,688,455


      4,596,119


      739,355










      Non-current assets:









       Property and equipment, net 



      222,229


      225,391


      36,257


       Intangible assets, net 



      1,197,671


      1,241,202


      199,666


       Capitalized content production costs 



      1,176


      936


      151


       Prepayments and other assets 



      197,856


      187,667


      30,189


       Goodwill 



      4,262,569


      4,262,569


      685,697

       Total non-current assets 



      5,881,501


      5,917,765


      951,960










      TOTAL ASSETS



      10,569,956


      10,513,884


      1,691,315










      LIABILITIES AND SHAREHOLDERS' EQUITY

















      Current liabilities:









       Accounts payable 



      213,825


      249,032


      40,060


       Advances from customers 



      25,081


      26,897


      4,327


       Accrued expenses and other liabilities 



      1,124,342


      1,152,595


      185,412

      Total current liabilities



      1,363,248


      1,428,524


      229,799










      Non-current liabilities:









       Deferred tax liability 



      219,519


      219,519


      35,313


       Other liabilities 



      4,070


      4,070


      655

      Total non-current liabilities



      223,589


      223,589


      35,968










      Total liabilities



      1,586,837


      1,652,113


      265,767










      Commitments and contingencies

















      Shareholders' equity:









      Class A Ordinary Shares (US$0.00001 par value, 9,340,238,793

      authorized,  2,356,529,401 and  2,371,376,719 issued and

      outstanding as of  December 31, 2013 and March 31, 2014,

      respectively)



      154


      155


      25


      Class B Ordinary Shares (US$0.00001 par value, 659,761,207

      authorized, 659,561,893 and 659,561,893 issued and

      outstanding as of  December 31, 2013 and March 31, 2014,

      respectively)



      49


      49


      8


       Additional paid-in capital 



      11,058,360


      11,140,757


      1,792,156


       Statutory reserves 



      2,063


      2,063


      332


       Accumulated deficit 



      (1,878,454)


      (2,103,159)


      (338,324)


       Accumulated other comprehensive loss 



      (199,053)


      (178,094)


      (28,649)

      Total shareholders' equity



      8,983,119


      8,861,771


      1,425,548










      TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY



      10,569,956


      10,513,884


      1,691,315











       YOUKU TUDOU INC. 

       CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS 














       For the Three Months Ended 

      (Amounts in thousands, except for  number of shares and ADS and per share and per

      ADS data)








      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$




      (Unaudited)


      (Unaudited)


      (Unaudited)


      (Unaudited)











      Net revenues



      515,997


      901,287


      700,374


      112,666











      Cost of revenues (Note 1)



      (501,766)


      (646,938)


      (614,808)


      (98,901)











      Gross profit



      14,231


      254,349


      85,566


      13,765











      Operating expenses:










             Product development



      (56,828)


      (76,514)


      (80,700)


      (12,982)

             Sales and marketing



      (127,600)


      (216,444)


      (186,542)


      (30,008)

             General and administrative



      (83,350)


      (40,393)


      (46,823)


      (7,532)

      Total operating expenses



      (267,778)


      (333,351)


      (314,065)


      (50,522)











      Loss from operations



      (253,547)


      (79,002)


      (228,499)


      (36,757)











      Interest income



      7,179


      8,419


      6,053


      974

      Interest expenses



      (387)


      -


      -


      -

      Other, net



      14,281


      46,878


      (2,259)


      (363)

      Total other income, net



      21,073


      55,297


      3,794


      611











      Loss before income taxes



      (232,474)


      (23,705)


      (224,705)


      (36,146)

      Income taxes



      -


      (876)


      -


      -











      Net loss



      (232,474)


      (24,581)


      (224,705)


      (36,146)











      Other comprehensive loss, before tax










                  Foreign currency translation adjustments



      (5,966)


      (33,201)


      20,959


      3,372

      Other comprehensive loss, before tax



      (5,966)


      (33,201)


      20,959


      3,372

      Income tax expense related to components of other comprehensive loss


      -


      -


      -


      -











      Other comprehensive loss, net of tax



      (5,966)


      (33,201)


      20,959


      3,372










      0

      Net loss per share, basic and diluted



      (0.08)


      (0.01)


      (0.07)


      (0.01)

      Net loss per ADS (each ADS represents 18 class A ordinary shares),
              basic and diluted



      (1.42)


      (0.15)


      (1.34)


      (0.22)

      Shares used in computation, basic and diluted



      2,953,267,696


      3,010,627,513


      3,021,981,224


      3,021,981,224

      ADSs used in computation, basic and diluted



      164,070,427


      167,257,084


      167,887,845


      167,887,845

      The accompanying notes are an integral part of the press release.



































      Note 1. Cost of Revenues



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      (Amounts in thousands)



      (Unaudited)


      (Unaudited)


      (Unaudited)


      (Unaudited)

       Cost of revenues: 










       Value added, business taxes and surcharges 



      48,925


      77,758


      62,958


      10,128

       Bandwidth costs 



      161,045


      178,824


      201,889


      32,477

       Depreciation of servers and other equipment 



      22,470


      36,686


      24,306


      3,910

       Content costs 



      269,326


      353,670


      325,655


      52,386

       Total Cost of Revenues 



      501,766


      646,938


      614,808


      98,901

       YOUKU TUDOU INC. 

       CONSOLIDATED STATEMENTS OF CASH FLOWS 













       For the Three Months Ended 

      (Amounts in thousands)









      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014






      RMB


      RMB


      RMB


      US$






      (Unaudited)


      (Unaudited)


      (Unaudited)


      (Unaudited)

      Cash flows from operating activities:











      Net loss




      (232,474)


      (24,581)


      (224,705)


      (36,146)

      Adjustments to reconcile net loss to net cash provided by (used in) operating activities:












      Depreciation and impairment of fixed assets




      26,795


      46,972


      31,883


      5,129


      Bad debt expense




      7,076


      25,547


      (6,473)


      (1,041)


      Amortisation and impairment of intangible assets and capitalized content production costs




      138,991


      225,109


      181,777


      29,242


      Amortization of long-term debt discounts




      221


      -


      -


      -


      Gain on disposal of  property and equipment




      695


      (353)


      90


      14


      Foreign exchange loss (gain)




      325


      (15,336)


      2,164


      348


      Share-based compensation




      37,850


      53,061


      70,220


      11,296


      Deferred income tax benefits




      -


      (4,414)


      -


      -


      Gain from de-recognition of off-market liabilities




      -


      (16,540)


      -


      -


      Changes in operating assets and liabilities:












               Restricted cash




      (10)


      (1,129)


      (2)


      -


              Accounts receivable




      (33,644)


      (10,312)


      179,153


      28,819


              Prepayments and other assets




      1,347


      (58,751)


      (10,615)


      (1,708)


              Capitalized content production costs




      15,961


      22,687


      (2,972)


      (478)


              Accounts payable




      (9,864)


      (15,572)


      4,574


      736


              Advances from customers




      38,457


      (40,717)


      1,816


      292


              Accrued expenses and other liabilities




      12,468


      21,519


      29,591


      4,759

      Net cash provided by  operating activities




      4,194


      207,190


      256,501


      41,262













      Cash flows from investing activities:












      Acquisition of property and equipment




      (27,364)


      (14,955)


      (28,191)


      (4,535)


      Proceeds received from maturity of short-term investments




      36,703


      1,018,628


      1,132,459


      182,173


      Short-term investments placed with financial institutions




      (185,590)


      -


      (1,391,239)


      (223,801)


      Proceeds from disposal of property and equipment




      -


      (824)


      180


      29


      Cash acquired, net of cash paid for acquired subsidiaries




      -


      (6,999)


      -


      -


      Acquisition of intangible assets




      (238,921)


      (227,540)


      (165,891)


      (26,686)

      Net cash (used in) provided by investing activities




      (415,172)


      768,310


      (452,682)


      (72,820)













      Cash flows from financing activities:












      Exercise of employee stock options




      28,740


      9,084


      11,809


      1,900


      Principal repayments on long-term debt




      (3,236)


      -


      -


      -

      Net cash  provided by financing activities




      25,504


      9,084


      11,809


      1,900

      Effect of exchange rate changes on cash and cash equivalents




      (6,293)


      (17,865)


      18,795


      3,023

      Net (decrease) increase in cash and cash equivalents




      (391,767)


      966,719


      (165,577)


      (26,635)

      Cash and cash equivalents at the beginning of the period




      1,655,857


      797,502


      1,764,221


      283,801

      Cash and cash equivalents at the end of the period




      1,264,090


      1,764,221


      1,598,644


      257,166











      Reconciliations of Non-GAAP results of operations measures to the nearest comparable GAAP financial measures (1)(Amounts in thousands of Renminbi ("RMB") and U.S. dollars ("US$"), unaudited)











       1. Non-GAAP Content Costs



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      Content costs



      269,326


      353,670


      325,655


      52,386

       Deduct: share-based compensation  



      5,663


      7,846


      12,223


      1,966

       Deduct: amortization of intangible assets from business combination 



      8,331


      6,100


      2,483


      399

      Non-GAAP content costs



      255,332


      339,724


      310,949


      50,021











      2. Non-GAAP Gross Profit



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      Gross profit



      14,231


      254,349


      85,566


      13,765

       Add back: share-based compensation  



      5,663


      7,846


      12,223


      1,966

       Add back: amortization of intangible assets from business combination 



      8,331


      6,100


      2,483


      399

      Non-GAAP gross profit



      28,225


      268,295


      100,272


      16,130





















       3. Non-GAAP Operating Expenses



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      Operating expenses



      267,778


      333,351


      314,065


      50,522

       Deduct: share-based compensation  



      32,187


      45,215


      57,997


      9,330

       Deduct: amortization of intangible assets from business combination 



      4,155


      9,623


      3,743


      602

      Non-GAAP  operating expenses



      231,436


      278,513


      252,325


      40,590





















      4. Non-GAAP Sales and Marketing Expenses



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      Sales and marketing expenses



      127,600


      216,444


      186,542


      30,008

       Deduct: share-based compensation  



      10,061


      15,577


      21,172


      3,406

       Deduct: amortization of intangible assets from business combination 



      2,077


      5,077


      1,871


      301

      Non-GAAP  sales and marketing expenses



      115,462


      195,790


      163,499


      26,301





















      5. Non-GAAP Product Development Expenses



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      Product development expenses



      56,828


      76,514


      80,700


      12,982

       Deduct: share-based compensation  



      6,967


      11,795


      17,206


      2,768

       Deduct: amortization of intangible assets from business combination 



      1,395


      3,411


      1,257


      202

      Non-GAAP  product development expenses



      48,466


      61,308


      62,237


      10,012































      6. Non-GAAP General and Administrative Expenses



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      General and administrative expenses



      83,350


      40,393


      46,823


      7,532

       Deduct: share-based compensation  



      15,159


      17,843


      19,619


      3,156

       Deduct: amortization of intangible assets from business combination 



      683


      1,135


      615


      99

      Non-GAAP  general and administrative expenses



      67,508


      21,415


      26,589


      4,277





















      7. Non-GAAP Loss from Operations



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

      Loss from operations



      (253,547)


      (79,002)


      (228,499)


      (36,757)

       Add back: share-based compensation  



      37,850


      53,061


      70,220


      11,296

       Add back: amortization of intangible assets from business combination 



      12,486


      15,723


      6,226

      -

      1,001

      Non-GAAP  loss from operations



      (203,211)


      (10,218)


      (152,053)


      (24,460)





















      8. Non-GAAP  Net (Loss) Profit 



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

       Net loss 



      (232,474)


      (24,581)


      (224,705)


      (36,146)

       Add back: share-based compensation  



      37,850


      53,061


      70,220


      11,296

       Add back: amortization of intangible assets from business combination 



      12,486


      15,723


      6,226


      1,001

       Non-GAAP net (loss) profit 



      (182,138)


      44,203


      (148,259)


      (23,849)





















      9.  Non-GAAP EBITDA (Loss) Profit



       For the Three Months Ended 












      March 31, 2013


      December 31, 2013


      March 31, 2014


      March 31, 2014




      RMB


      RMB


      RMB


      US$

       Net loss 



      (232,474)


      (24,581)


      (224,705)


      (36,146)

       Add back: 










       Depreciation and amortization (excluding amortization 










            of acquired content ) (2)



      26,810


      46,986


      31,897


      5,131

       Interest income 



      (7,179)


      (8,419)


      (6,053)


      (974)

       Interest expenses 



      387


      -


      -


      -

       Income taxes 



      -


      876


      -


      -

       EBITDA (loss) profit 



      (212,456)


      14,862


      (198,861)


      (31,989)











       Adjustments: 










       Share-based compensation  



      37,850


      53,061


      70,220


      11,296

       Amortization of intangible assets from business combination 



      12,486


      15,723


      6,226


      1,001

       Others, net 



      (14,281)


      (46,878)


      2,259


      363

      Non-GAAP EBITDA (loss) profit 



      (176,401)


      36,768


      (120,156)


      (19,329)





















      (1)     For more information on the Non-GAAP financial measures, please see the section captioned "About Non-GAAP Financial Measures" in this earnings release.

      (2)    The amortization expense was related to an advertising license acquired in April 2010. The amortization of acquired content was not treated as a Non-GAAP adjustment.

      SOURCE Youku Tudou Inc.

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