Your 2015 Social Media Strategy: Keep it Simple

PR Newswire's Small Business PR Toolkit article offers actionable advice to jump-start your 2015 social media strategy

Jan 07, 2015, 12:36 ET from PR Newswire Association LLC

NEW YORK, Jan. 7, 2015 /PRNewswire/ -- It's a new year and among the anticipation, predictions and resolutions that are being made, as a small business owner, now may be the time to re-evaluate your social media marketing strategy. In the past year, if you found yourself signing up for countless new social media networking sites, chances are you've spread yourself too thin and may be doing more harm to your business than good.

Kemari Howell, marketing coordinator for, believes that if you keep your strategy simple and consistent, you can prevent the following from happening:

  • Time and money loss. Signing up for any or all social media accounts can be a resource drainer. Research what social networks your client-base frequents and don't spend time or money engaging on a social site that doesn't align with your business efforts.
  • Content crash. Churning and burning out content for all these sites can make your brand appear sales-y or spammy. Don't risk turning off future or current clients because you initially missed the mark and the content falls flat.
  • Decrease in client conversions. The focus should always be quality engagement versus quantity. Don't lose out on client conversions because your brand lacks focus on various social networks.

For further discussion on how to determine the best social media strategy for your business, read Howell's article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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