Ypulse and IIR USA Partner to Produce the 2011 Youth & Family Mega Mashup Event

NEW YORK, Jan. 18, 2011 /PRNewswire/ -- The Institute for International Research (IIR) USA, the leading business-to-business conference producer with marquee brands such as FEI, FUSE, The Market Research Event and Shopper insights in Action today announced a strategic partnership with Youth Pulse, Inc. (Ypulse), the leading authority on youth.

After five consecutive years of producing its annual Youth Marketing Mashup Conference, Ypulse has partnered with IIR in a collaborative effort to create an exclusive industry event to showcase the newest trends, insights and innovations in practices for the youth and family, tween, teen and college marketing industries.

"As the economy gets back on track, we felt that a single, comprehensive conference would speed the recovery of the youth marketing industry," stated Dan Coates, President of Ypulse.  "IIR is the leader in business to business conference events, so it made a lot of sense for us to partner with them to create a 'must-attend' event for those who seek to communicate, interact and engage with youth."

"Its thrilling to see that this market is back and ready for business. We're excited to have such a knowledgeable partner on board that contributes such value to the industry," said Kim Rivielle, Managing Director of IIR's Marketing and Strategy Division.

IIR and Ypulse plan to deliver world-class speakers, enhanced networking and participatory event experiences that will inspire and inform audiences by unveiling and debating next practices and facilitating incredibly relevant peer to peer networks.

The 2011 event will take place in late June and will be formally renamed to reflect the partnership: "Youth & Family Mega Mashup Marketing Event."

ABOUT THE INSTITUTE FOR INTERNATIONAL RESEARCH

The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

ABOUT YOUTH PULSE, INC.

Youth Pulse is the leading authority on youth, studying the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, research and strategy for marketing, brand and media professionals.  Media properties consist of an award-winning website (www.Ypulse.com), a popular daily email newsletter (subscribe.ypulse.com), a twitter feed (@ypulse) and now the annual Youth Marketing Mega Mashup conference, produced in partnership with IIR.

SOURCE Ypulse