Yroo Raises the Bar on Customer Protection With Its New Fraud Detection Initiative

Yroo analyzes potential fraud utilizing a proprietary rule engine combined with a machine-learning infrastructure all of which continues to build, refine and hopefully perfect fraud detection logic.

02 Nov, 2015, 21:03 ET from Yroo

BALLSBRIDGE, Ireland, Nov. 2, 2015 /PRNewswire/ -- Yroo, one of the world's largest e-commerce shopping destinations, has raised the bar to better protect its shoppers, advertisers and payment processors with a new, real-time fraud detection system.

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Many factors, including order origin, basket size and user purchase history, are dynamically scrutinized to spot inconsistencies and suspicious patterns using the Yroo fraud detection system. With such a large volume of transactions being facilitated, Yroo is a powerful tool for protecting all participants in an e-commerce transaction.

Yroo analyzes potential fraud utilizing a proprietary rule engine combined with a machine-learning infrastructure all of which continues to build, refine and hopefully perfect fraud detection logic. By using this system all potential fraud is detected in real-time.

"Yroo has always been strongly committed to providing the best shopping experience in terms of item selection, available brands and great value," said Yroo's CTO, Nick Zhu. "One key factor to delivering on that promise is ensuring that fraud is minimized both for our shoppers and our sellers."

Once the fraud detection system flags potentially fraudulent activity the Yroo user is immediately quarantined and a Yroo team member immediately reviews their account, history and recent activities, often contacting the person directly. Once the suspicious purchase is reviewed and declared legitimate their account will be reactivated otherwise a protocol of communications is followed between Yroo, the sellers and any other concerned parties such as payment processors.

Yroo's fraud detection system is quite unique due to the machine and human review hybrid approach. Not only can it work without a lot of training data, as required in traditional machine learning, but once the data is available the machine learning will just improve the accuracy significantly moving forward.

About Yroo

Yroo is a social shopping search engine that provides consumers with more shopping power; whenever they shop for whatever they want. With a vast catalogue, powerful search, cashback, price watch and comparison capabilities, Yroo truly is the most rewarding way to shop, collect and share anything and everything that is online.

Yroo offers its customers a seamless shopping experience by allowing them to shop from over 1,100 merchants and 60 million items all in one place.

Currently, Yroo is actively transacting in over 20 countries across North and South America, Europe and Asia with its four market specific catalogues and has translated its site into 8 languages based on consumer demand.

To experience Yroo: https://yroo.com/en

For further information please contact: Kaileigh McMunagle, Marketing Manager, 647-500-4424, kaileigh@yroo.com

SOURCE Yroo



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https://yroo.com/en