Yummie By Heather Thomson Launches Next To Nude, A Lightweight Cotton Shapewear Collection So light and perfect for summer!
NEW YORK, June 19, 2013 /PRNewswire/ -- Yummie by Heather Thomson, the New York-based shapewear, ready-to-wear and denim brand, announces the launch of its newest innovation in shapewear technology – Next to Nude – a collection that offers women an incredibly soft, breathable and flexible shaping solution. The luxury, state-of-the-art shaping fabric promises to deliver the ultimate shaping experience, all while leaving a woman feeling comfortable, cool and most importantly, confident.
Debuting in stores and online this June, Next to Nude is Yummie's newest offering for women, providing an innovative collection designed to uplift her spirit and support her lifestyle. Made with lightweight compact cotton and elastane, the fabric smoothes and slims a woman's curves for an everyday shaping experience. With this launch, Yummie continues to deliver effective slimming product that is designed to fit a woman's body in ways that she'll want to show off.
Heather Thomson, Founder and Chief Creative Officer of Yummie by Heather Thomson, said, "Through my research I'm constantly looking to fill the "white space" with a shapewear option that women truly want to wear. Our focus is on beautiful, feminine pieces that modernize the shapewear industry by offering an innovative, ultra-thin, comfortable solution that women can live in...literally! It's comfortable and delivers results – I promise you'll never want to take it off. Yummie is designed for confidence and that is what we stand for, and with the development of Next to Nude, women have modern, shaping foundation pieces that will leave them looking and feeling their yummiest for life's every day occasions."
The Next to Nude collection will feature the Alexus Tank, Stella Camisole and Valencia Slip that will be available in three shades – black, flesh and white – and will range in size from XS - XL. Retailing for $58 - $78, the collection is sold at department stores, specialty boutiques and Yummielife.com. The comfort and feminine feel of Next to Nude empowers women from top to bottom.
ABOUT YUMMIE BY HEATHER THOMSON
Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010. In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. Most recently, Thomson launched leggings for fall 2012 that offer 360 degree shaping throughout the waist and legs. Yummie by Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish. It's a modern collection of wardrobe layering basics that are meant to be seen. Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs. Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries. Please visit http://www.YummieLife.com for additional information.
SOURCE Yummie by Heather Thomson