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Yummie by Heather Thomson Launches Pretty Powerful Shapewear With LYCRA® BEAUTY Fabric

Thomson marries fashion with fabric technology to offer women the most beautiful shapewear to date

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NEW YORK, Feb. 4, 2013 /PRNewswire/ -- Yummie by Heather Thomson is launching its newest innovation in shapewear for spring 2013, Pretty Powerful with LYCRA® BEAUTY fabric by Yummie Tummie. The luxury, state-of-the-art shaping fabric is designed to improve the effectiveness of shapewear while delivering sculpting, smoothing, comfort and style. Crafted with Thomson's eye for feminine details and the technology of LYCRA®  BEAUTY fabric, Pretty Powerful by Yummie Tummie gives women the results and confidence they expect from Yummie Tummie.

Heather Thomson, Designer and CCO of Yummie by Heather Thomson said, "Our focus is on an elegant, lean line where soft structure and movement matter. Revolutionary advancements in fabric technology allow us to reach a synergy between respect for past traditions in shapewear coupled with high fashion for beautiful results. We are excited to introduce the Pretty Powerful by Yummie Tummie collection as it is the ultimate in innovative materials and modern design."

Consisting of styles signature to Yummie Tummie, the Pretty Powerful collection has something for every woman whether it's the Serafina Tank, Lavina Bustless Slip, Fabiola Bodysuit or the Alona Thong. The collection comes in traditional shades of black and nude. Retailing for $42 -$88 and available in XS – XL, it will be sold at major department stores, specialty stores and on www.YummieLife.com. The comfort and feminine feel of Pretty Powerful by Yummie Tummie will leave you feeling empowered from your top to your tush.

About Yummie by Heather Thomson
Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand every season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection in the fall of 2010 and in 2011 launched her Yummie Denim collection which has revolutionized the premium denim industry. Yummie by Heather Thomson is today's newest hybrid where fashion meets function, a happy fashion first.  It's a modern collection of wardrobe layering basics that are meant to be seen.  Each piece in the collection smoothes and shapes taking pounds and bumps off your appearance – comfortably, confidently and stylishly. Recognized as the originator of this revolutionary shaping happy technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs.  Yummie by Heather Thomson currently has distribution agreements in the United States, Philippines, United Kingdom, Ireland, Italy, Canada, Germany, Switzerland, Australia and Austria as well as extensive sales in the Benelux and more than 20 other countries.  Please visit www.YummieLife.com for additional information.

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA™, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

LYCRA® is a trademark of INVISTA.

SOURCE Yummie by Heather Thomson



RELATED LINKS
http://www.yummielife.com

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