2014

Yummie By Heather Thomson Launches Skinnies: A Fun And Sexy Everyday Panty Collection A whole new level of comfort, designed for everyday!

NEW YORK, Nov. 13, 2013 /PRNewswire/ -- Yummie by Heather Thomson, the New York-based shapewear, intimates and lifestyle brand, announces the launch of its first everyday panty collection – Skinnies! This intimates collection features incredibly comfortable and sexy panties that offer the benefits of a compression fabric that will not lose their shape throughout the day.  The Italian lightweight premium fabric smoothes for an everyday slimming experience, leaving women feeling confident and comfortable. Skinnies are the newest layer to the Yummie foundation.  

Debuting in stores and online this October, the Skinnies collection offers a variety of mid-rise panties that compliment and slim a woman's "problem areas" – the waist, tummie and hips - making it the first of its kind. The laser cut bottoms allow for a slimming underwear with absolutely no visible lines.  Made with lightweight nylon and elastane, the premium fabric smoothes a woman's curves for an everyday shaping experience. With this launch, Yummie continues to deliver an effective slimming product that is designed to fit a woman's body in ways that she'll want to show off every day.

Heather Thomson, Founder and Chief Creative Officer of Yummie by Heather Thomson, said, "I designed the skinnies collection as a foundation piece that offers a comfortable, ultra thin solution in an everyday panty. They are a true marriage of fashion and function where women can feel sexy and confident in Yummie, without a single panty line." She went on to say, "I want to offer my customers products they can't find elsewhere and am on a mission to redefine shapewear and modernize its use."

The Skinnies collection will feature three styles – the Ivy Thong, Eli Briefie and Lily Cheekie Boyshort – that lay flat against the body.  All three styles are available in a range of colors and sexy prints including seasonless neutrals like black, nude, hush and mink and holiday favorites like flame, Yummie pink, python and jaguar – in size XS to XL.  Retailing for $18 each or two for $30, the collection is sold at department stores, specialty boutiques and the newly-relaunched Yummielife.com.

ABOUT YUMMIE BY HEATHER THOMSON

Heather Thomson revolutionized the shapewear industry with the launch of her patented Original Tank in 2008. Thomson continues to evolve the brand each season.  In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape.  Most recently, Thomson launched leggings for fall 2012 that offer 360 degree shaping throughout the waist and legs.  Yummie by Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish.  It's a modern collection of wardrobe layering basics that are meant to be seen.  Yummie by Heather Thomson is limitless design, always versatile and functional to the everyday women. Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs.  Please visit http://www.YummieLife.com for additional information.

SOURCE Yummie by Heather Thomson



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