Yummie By Heather Thomson Taps Mekayla Diel, Miss Indiana USA, For Its Fall/Holiday 2014 Campaign
NEW YORK, July 8, 2014 /PRNewswire/ -- Yummie by Heather Thomson has tapped Mekayla Diehl, Miss Indiana USA 2014, as the face of its Fall/Holiday 2014 Collection of Shapewear, Intimates, Active and Denim!
Mekayla Diehl, who ranked in the top 20 for Miss USA, became a body image role model overnight when her "normal" size 4 figure challenged conventional pageant standards. She strutted confidently down the runway in a bikini and immediately became a trending topic on Twitter. Her confidence, curves and attitude towards body image was exactly what Yummie by Heather Thomson was looking for when casting the Fall/Holiday 2014 model.
"When this story broke and I saw the video, I felt an immediate connection with Mekayla. The confidence she exuded on that runway made me proud of her. I didn't even know her but wanted to and knew that Yummie needed her. It was very clear to me that we both stand for the same things," said Heather Thomson, founder and CCO of Yummie by Heather Thomson.
Both Yummie by Heather Thomson and Mekayla are dedicated to making an impact on women, and hope to convey the importance of a healthy and confident body image.
"Yes, Yummie is technically shapewear, and there's a common misconception that shapewear is constricting and uncomfortable. But after wearing it all day and trying on almost every piece in the collection (from bras, to panties to denim!), I learned that I really can wear it every day. Yummie isn't trying to change who I am, but embrace the shape that I already have," said Diehl. "I relate to Heather, and can tell she really wants to make a difference about women and how they feel about themselves – and she puts that into her pieces at Yummie."
Diehl continued, "I got attention because I challenge the industry standard for pageantry. I am confident in my own skin, and when I walked on the stage in a swimsuit, I was really trying to let my inner beauty shine through because that is what confidence means to me. There are girls who have trouble looking in the mirror every day and I want to encourage women to find a way to feel confident at any shape or size."
The Yummie by Heather Thomson Fall/Holiday 2014 collection features Denim, Active, Bras, Panties and shapewear and is sold at YummieLife.com.
ABOUT YUMMIE BY HEATHER THOMSON
Heather Thomson revolutionized the shapewear industry with the launch of her patented Original Yummie Tummie tank in 2008. Thomson continues to evolve the brand each season. In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. Most recently, Thomson launched leggings for fall 2012 that offer 360° shaping throughout the waist and legs. Yummie by Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish. It's a modern collection of wardrobe layering basics that are meant to be seen. Yummie by Heather Thomson is limitless design, always versatile and functional to the everyday women. Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs. Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries. Please visit http://www.YummieLife.com for additional information.
SOURCE Yummie by Heather Thomson