2014

Zagat Surveys New York City Nightlife for 10th Year DRINK PRICES RISE BUT NIGHT OWLS SPEND LESS AND GO OUT LESS

WINNERS INCLUDE 230 FIFTH (MOST POPULAR), MADAM GENEVA (APPEAL), JANE HOTEL LOBBY BAR (NEWCOMER) & BROOKLYN BOWL (MOST POPULAR - BROOKLYN)

NEW YORK, June 30 /PRNewswire/ -- Zagat released the results of its 2010/11 New York City Nightlife Survey today. The new guide covers 1,014 nightspots rated and reviewed by 5,719 local night owls. Besides being available in bookstores and newsstands, the guide can be accessed via ZAGAT.com and ZAGAT TO GO for iPhone, Android and more.

Happy Anniversary: It's been 10 years since Zagat's first NYC nightlife survey was published in 2000 and in that time there has been a veritable nightlife revolution. We saw the rise and fall (and rise again) of the Meatpacking District, the emergence of mixology and witnessed the most revolutionary change to nightlife since prohibition: the smoking ban. Quite controversial initially, it quickly became accepted (and appreciated).  Neighborhoods that barely registered on the nightlife radar in 2000 blossomed in the Aughts: the Bowery, Lower East Side, Prospect Heights and Williamsburg. Speakeasies below and rooftops above became all the rage.

On the Downside: Surveyors report going out less - on average 1.8 times per week down from 2.3 at the start of the decade. Most of this decline followed Wall Street's 2008 collapse. Before then the average times out per week was 2.0. One thing that has definitely gone up is average cost of a drink, now $10.78 versus $7.20 in 2000. What's more, people are spending less per night - $51.25 this year down from $56.59 two years ago.  This is consistent with responses to the question "What effect has the weak economy had on your nightlife habits?" Forty percent say they're going out less; 32% say they're being more attentive to prices; 31% report going to less expensive places; 32% report ordering fewer drinks and 19% say they're ordering less expensive drinks – the declining pattern in NYC nightlife is illustrated by the following chart.

Compared to last year, are you going out to bars, clubs and lounges…?


2005/06

2007/08

2010/11

More

20%

18%

10%

Same amount

46%

46%

42%

Less

34%

36%

48%

NET LOSS

(14%)

(18%)

(38%)




Winners: Below are this year's Top Newcomers, Appeal Winners and Most Popular. It's noteworthy that six of the top fifteen spots are in hotels (see asterisks) and that this includes three of the five top newcomers.

Top Newcomers:

Top Appeal:

Most Popular:

1. Jane Hotel Lobby*

1. Madame Geneva

1. 230 Fifth

2. Bar Pleiades*

2. Dizzy's Coca Cola

2. Campbell Apartment

3. Sweet Afton

3. Raines Law Room

3. 1 Oak

4. Studio Square

4. Bemelmans Bar*

4. Brother Jimmy's

5. Ace Hotel Lobby*

5. King Cole Bar*

5. Four Seasons Hotel Bar+*

+Indicates a tie with the place above





Tops By Category:

After Work/Uptown – Bemelmans Bar

Jazz Clubs – Dizzy's Club

After Work/Midtown – King Cole Bar

Latin – Nuyorican Poets

After Work/Downtown – Brandy Library

Lesbian – Henrietta Hudson

Art Bars – Box

Mature Crowds – Dizzy's Club

Beer Specialists – Radegast Hall

Meat Market – Plunge

Bowling Alleys– Brooklyn Bowl

Music Clubs – Brooklyn Bowl

Cabarets – Cafe Carlyle

Nightclubs – 1 Oak

Cocktail Experts – Madam Geneva

Piano Bars – Brandy's

Comedy Clubs – Comedy Cellar

Pool Halls – Fat Cat

Dance Clubs – Santos Party House

Punk Bars – Manitoba's

Dives – 55 Bar

Quiet Conversation – Raines Law Room

Frat House – Tortilla Flats

Rooftops – Top of the Tower

Gay – Ritz

Speakeasy-Style – Raines Law Room

Hookahs – Karma

Sports Bar – Ainsworth

Hotel Bars – Bemelmans Bar

Strip Clubs – Rick's Cabaret

Irish – Wilfie & Nell

Wine Bars – Terroir




Statistical Results:  Here are the statistical results from the current 2010/11 Nightlife survey:

1.  Average Drink Cost Inflation:

Survey

Average Drink Cost

2010/11

$10.78 (+2.2%)**

2007/08

$10.12 (+7.3%)**

2005/06

$8.83 (+3.2%)**

2003/04

$8.30 (+13.3%)**

2002

$6.92 (-2.6%)**

2000

$7.20

**Annual inflation rate



2.  How much do you spend on an average night out (excluding dinner)?


2007/08

2010/11

Average

$56.59

$51.25




3.  What irritates you most about going out to bars, clubs and lounges?

Crowding

39%

Noise

17%

Service

15%

Lines

11%

Clientele

7%

Prices

7%

Bouncer/door policy

2%

Others

2%




4.  Do you primarily frequent nightspots…?

In your neighborhood

32%

Outside of your neighborhood

68%




5. What's the …?


Best night

to go out

Worst night

to go out

Monday

2%

29%

Tuesday

5%

10%

Wednesday

6%

2%

Thursday

36%

3%

Friday


22%

13%

Saturday

27%

28%

Sunday

2%

15%




6.  When going out, do you usually…?

Use public transportation

45%

Take a cab

33%

Drive/carpool

11%

Walk

10%

Other

1%




7.  At the end of your night out, do you usually…?

Take a cab

63%

Use public transportation

19%

Drive/carpool

11%

Walk

6%

Other


1%




8.  What time do you typically head out to the bars, clubs and lounges?

Happy hour

17%

7 PM

7%

8 PM

13%

9 PM

25%

10 PM

26%

11 PM or later

12%




9.  How late do you typically stay out at the bars, clubs and lounges?

In before 11 PM

14%

Midnight

23%

1 AM

19%

2 AM

24%

3 AM

14%

4 AM or later

6%




10.  After a night out at bars, clubs and lounges, do you typically like to…?

Get a bite to eat somewhere

38%

Go right home to bed

38%

Relax/activities at home

19%

Find/create the after party

4%

Walk around or catch movie

1%




11.  It's a weeknight, you typically are drinking...?

Wine

43%

Beer

24%

Mixed drinks

20%

Non-alcoholic drinks

11%

Other

2%




12.  It's a Friday/Saturday night, you typically are drinking…?

Mixed drinks

57%

Wine

20%

Beer

16%

Non-alcoholic drinks

3%

Other

4%




13.  Which do you prefer…?

Live music

33%

DJs

30%

Quiet ambiance

22%

Jukeboxes

15%




14.  What do you think of the growing trend of bars with master mixologists?

An excuse to charge more for drinks

47%

Fun and harmless gimmick

22%

A great addition to the nightlife scene

18%

I don't know

13%




15.  What type of nightspots do you typically go to on a…?


Week-

night

Fri./Sat.

night

Lounge

12%

15%

Restaurant bar

15%

13%

Wine bar

13%

11%

Performance venue

6%

9%

Pub

12%

9%

Hotel bar

9%

8%

Dance clubs

2%

7%

Dives

7%

6%

Jazz club/piano bar

5%

6%

Sports bar

9%

6%

Speakeasy-style

5%

5%

Microbrewery

4%

3%

Frat-mospheric

1%

2%




16.  What do you think of the current craft beer trend?

A great addition to the nightlife scene

25%

Fun

24%

Silly

9%

Don't know/care

42%




17.  Do you think the nightlife in Midtown is making a comeback?

Yes

36%

No

23%

Don't know/care

41%




18.  What effect, if any, has the weak economy had on your nightlife habits? (Check all that apply)

I'm going out less

40%

I'm being more attentive to prices

32%

I'm going out to less expensive places

31%

I'm ordering fewer drinks out

22%

I'm ordering less expensive drinks

19%

I'm less likely to go to new nightspots

12%

Other

2%

The economy hasn't affected my habits

25%




19.  What is NYC's hottest nightlife neighborhood?

1.  Meatpacking District

2.  Lower East Side

3.  East Village




About Zagat Survey, LLC

Zagat Survey is the world's most trusted source for information about where to eat, drink, stay and play around the globe, and such has become a symbol of quality. Zagat Survey rates and reviews airlines, restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas and a range of other entertainment categories in more than 100 countries. It has been lauded as the "most up-to-date, comprehensive and reliable guides ever published" and as "a necessity second only to a valid credit card." Zagat content is available in print, on the web, on the mobile web, iPhone, BlackBerry and on TV. For more information, visit ZAGAT.com.

SOURCE Zagat Survey, LLC



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