Zain Kuwait Launches New Mobile Broadband Services With Redknee

Aug 31, 2010, 07:00 ET from Redknee Solutions Inc.

KUWAIT'S LEADING OPERATOR CONTINUES TO DRIVE DATA REVENUE WITH REDKNEE'S DATA RATING PLATFORM

TORONTO, Aug. 31 /PRNewswire-FirstCall/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, today announced that it is enabling Zain Kuwait's launch of mobile broadband services as the nation's largest mobile operator seeks to capture the growing broadband market in Kuwait. Leveraging Redknee's data rating, charging and policy platform, NGRC, Zain Kuwait is launching innovative mobile broadband services whilst effectively managing its broadband resources by tracking customer usage in real-time and delivering tiered pricing packages.

Zain Kuwait launched its e-GO eeZee services to appeal to the different needs of the market segments but with the convenience, cost control and peace of mind of having a prepaid account. Through Zain's 'e-GO eeZee Standard' and 'e-GO eeZee Super' offerings, Zain Kuwait's mobile broadband customers have the option to decide on the quality of service they prefer, depending on their surfing needs, and the flexibility to adjust their spending needs so that they can contain their expenses or simply recharge their tariff using Zain's eeZee recharge cards. Most importantly, the popular promotions are encouraging Kuwaitis to abandon their landline dial-up connections in favour of mobile broadband connectivity so that they can have Internet connectivity anywhere, anytime. According to Business Monitor International, while the total broadband penetration rate currently remains low at 3.4 per cent, in the past year the number of broadband subscribers grew by 20.5 per cent and it expects to see strong growth in the next few years.

Khalid Al Omar, Zain Kuwait's CEO, commented:

"Since the launch of our first 3G connectivity cards in 2006 our data services have gained in popularity with our youth, Arab expatriate and inbound roaming market segments. By launching new flexible, tiered pricing plans, we are able to bring the benefits of mobile broadband in a manner that is attractive to new markets segments, such as the cost-conscious and light-usage customers, as we continue to concentrate on driving data revenue."

Lucas Skoczkowski, Redknee's CEO, commented:

"Redknee continues to support the data growth for Zain by enabling the delivery of innovative data plans to help increase usage of high ARPU services and reduce the network complexity associated with service delivery models. This successful launch further reiterates the value of Redknee's real-time monetization solutions by driving profitability, growth and market differentiation for our customers. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world."

Redknee's NGRC is a proven, real-time rating, charging, and policy management solution for mobile data services. It is based on patented technology and offers communications service providers the flexibility and scalability to launch new services and manage bandwidth, while creating new revenue streams based on diverse pricing options for both prepaid and postpaid subscribers. NGRC enables operators to rate and charge for all their data services, including in-demand offerings such as mobile broadband and mobile TV, helping them to monetize these new services and drive ARPU growth. It gives service providers the flexibility to charge for these services in ways that work best for their subscribers, whether prepaid, postpaid, or a hybrid of both - and based on time or bandwidth consumed. Redknee NGRC offers service providers a flexible and scalable solution that seamlessly integrates into existing systems, maximizing the current network infrastructure and differentiating its services from the competition.

For more information about Redknee and their solutions, please go to www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

About Zain Kuwait

Zain Kuwait is the flagship operation of the Zain Group of Companies, the leading telecommunications operator across the Middle East providing mobile voice and data services to over 34.2 million active customers as at 30 June 2010 with a commercial presence in 8 countries. Zain operates in the following countries: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia and Sudan. In Lebanon, the company manages 'mtc-touch' on behalf of the government. In Morocco, Zain has a stake in Wana Telecom through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN) with a current market capitalization exceeding KWD 5 billion (US$17.5 billion) as at August 25, 2010. In Kuwait, the mobile operation served 1.89 million customers representing a commanding 46% market share among two other competitors.

For more information, please visit http://www.zain.com or email:

Zain Media contacts: info@zain.com

Zain Investor Relations: ir@zain.com

SOURCE Redknee Solutions Inc.