Zappos Launches First-Ever Celebrity Co-Brand: Melissa Rivers for The Cool People
HENDERSON, Nev., June 11, 2012 /PRNewswire/ -- Zappos.com, a leading destination in online apparel and footwear sales, announces its partnership with TV personality Melissa Rivers for the company's private label brand, The Cool People. Comprised of simple, yet fashion conscious styles all under $100, the spring/summer '12 collection was inspired by Rivers' desire to create apparel that would fit easily into her everyday wardrobe and busy lifestyle. Melissa Rivers for The Cool People will be the first foray for Rivers into the apparel market and is also the first-ever celebrity co-brand for Zappos.com.
The Cool People is an online marketplace at Zappos.com "("Zappos")" that fuses of-the-moment designers and celebrities. Zappos has previously collaborated with Stuart Weitzman, Steve Madden, and Trust Your Journey. Zappos was first introduced to Rivers through the hit show Celebrity Apprentice on a task she completed for the company. Michelle Thomas, Sr. Marketing Manager for Zappos.com had this to say about the collaboration; "Zappos is thrilled to partner with Melissa Rivers, as we think her achievable and relatable style is exactly what appeals to our consumer."
Exclusive to Zappos.com, the collection will be available on June 8th, 2012 and contains key staples and closet must have's, perfect for the everyday woman on the go.
A percentage of sales from Melissa Rivers for The Cool People will give back to her chosen charity; The WaterKeeper Alliance. Rivers says, "The Waterkeeper Alliance is a fantastic organization to me because protecting water, our most precious natural resource, is of the utmost importance to our future. Clean water is a fundamental right that all human beings should have."
Established in 1999, Zappos.com, operated by Zappos Development Inc., has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. The Zappos Family generates gross merchandise sales exceeding $1 billion annually. Zappos.com currently showcases millions of products from over 1000 clothing and shoe brands. Zappos.com, Inc. was recognized in 2009, 2010 and 2011 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR."