ZAXBYS OFFERS FANS SIGN-ON BONUS TO TRANSFER THEIR LOYALTY, TEAMING UP WITH CAMERON AND CAYDEN BOOZER TO RECRUIT CHICKEN FANS
From March 23 Through April 6, Zaxbys Transfer Portal Rewards Fans Who Join Zax Rewardz, as the Boozer Brothers Lead the Move to Bold New Dry Rub Flavor
At-A-Glance Information
- Company: Zaxbys®
- Zaxbys Transfer Portal: The first 100,000 new Zax Rewardz members to transfer their loyalty to Zaxbys will receive a "sign-on bonus" in the form of free Dry Rub Menu Items with the purchase of any size drink from March 23 to April 6.
- Boozer Brothers Digital Exclusive Meal: Zaxbys iconic Wings & Things Meal featuring Nashville Hot Chicken Fingerz™, Lemon Pepper Wings, Garlic Parm Fries and a Small Handcrafted Lemonade only available online, on the Zaxbys App and through third-party delivery from March 23 to April 26.
ATLANTA, March 23, 2026 /PRNewswire/ -- College basketball has already descended into madness. After much speculation about his future, one of the most sought-after names in hoops, Cameron Boozer, has decided to transfer…his loyalty to Zaxbys®.
With the launch of its new Dry Rubs lineup, the flavor (and seasoning) gap between Zaxbys and other chicken joints has never been clearer. That's why Cameron Boozer is transferring his loyalty to Zaxbys and recruiting his brother Cayden Boozer, teammate Nik Khamenia, and chicken-obsessed fans to join him.
Through a unique Transfer Portal feature in the Zaxbys app, new Zax Rewardz members can officially transfer their loyalty to Zaxbys and leave their old chicken spot behind. On the bubble about transferring? The first 100,000 new Zax Rewardz members who elect to transfer to Zaxbys within the app will receive their choice of a "sign-on bonus" - free food with the purchase of any size drink*:
- Five Chicken Fingerz™ with any Dry Rub
- Five Traditional Wings with any Dry Rub
- Any Size Crinkle Fries with any Dry Rub
Don't wait to make it a buzzer beater. Zaxbys Transfer Portal is only open within the Zaxbys app from March 23 to April 6, so fans should get in the game and transfer to Zax Rewardz while they can.
*Limited to the first 100,000 eligible people. New Zax Rewards members only through transfer portal. One per person/device. While supplies last. Valid 3 days after activation. See full offer terms in your account and complete program terms at https://www.zaxbys.com/legal/terms-of-use#zax-rewardz-loyalty-program. © 2026 Zaxby's SPE Franchisor LLC.
"Choosing where to take your talents is a big decision — and so is choosing where to eat. Once we tried the new Dry Rubs at Zaxbys, the decision was easy. We're transferring our loyalty and encouraging our fans to join Zax Rewardz so they can be part of it too."
To fuel the transfer portal madness even further, Zaxbys also debuted the Boozer Brothers digital exclusive meal, available online, in-app and via third-party delivery from March 23 – April 26. Built for a Boozer-sized appetite and featuring the full starting lineup of dry rubs that are now permanent fixtures on the Zaxbys menu, the Boozer Brothers Meal includes:
- Zaxbys iconic Wings & Things Meal featuring Nashville Hot Chicken Fingerz™, Lemon Pepper Wings, Garlic Parm Fries and a Small Handcrafted Lemonade
Chief Marketing Officer at Zaxbys Patrick Schwing said, "Every March, players hit the transfer portal. This year, chicken fans should too. With the permanent addition of Dry Rubs to the Zaxbys roster, we're opening our version of the Transfer Portal for anyone ready to upgrade their gameday meal. Loyalty isn't automatic — it's earned. And with Cameron Boozer, Cayden Boozer and Nik Khamenia leading the recruiting class, we're inviting the chicken-obsessed everywhere to transfer their loyalty to the saucy chicken chain — Zaxbys."
Fans can join in on the madness now by downloading the Zaxbys app on Google Play or the App Store, visiting the nearest Zaxbys and following Zaxbys on Instagram and TikTok.
About Zaxbys
Founded in 1990, Zaxbys® is committed to serving delicious Chicken Fingerz™, Zalads®, wings, and signature sauces with Southern hospitality and a modern twist. In 2025, Zaxbys was recognized as Transformational Brand of the Year by QSR Magazine. Zaxbys has over 1,000 locations in 22 states and is headquartered in Atlanta, Ga. For more information, visit zaxbys.com or zaxbysfranchising.com.
Categories: Restaurant Industry, QSR (Quick Service Restaurant), Rewards Programs, College Basketball
Tags: #Zaxbys #FastFood #QSR #ChickenRestaurant #ZaxRewardz #CollegeBasketball #TransferPortal
Media Contact: Brooke Defrin, [email protected]
SOURCE Zaxbys Franchising LLC
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