Zealot Networks Acquires Award-Winning Digital Marketing Agency, Threshold Interactive
Additional Move Into Space Significantly Strengthens Zealot's Digital Marketing Expertise
LOS ANGELES, March 12, 2015 /PRNewswire/ -- Zealot Networks, a digital-first media company that empowers entrepreneurs by delivering multi-platform revenue, distribution and development opportunities, announced today that it has added Threshold Interactive to its portfolio of companies. A leading digital marketing agency with a decade-long relationship with food and beverage giant Nestlé, among other clients, Threshold Interactive joins recent acquisitions Neighbor Agency and Idea Farmer to further extend Zealot's digital content creation and marketing capabilities.
Known for their keen understanding of today's pop culture and millennial audience, Threshold Interactive creates award-winning, integrated campaigns for world-class brands. For more than 10 years, Threshold has enjoyed a successful relationship with Nestlé, producing impactful digital programs for its portfolio of brands from Butterfinger and Hot Pockets to Wonka and Nestea. Threshold recently won a WOMMY award for their launch of Butterfinger Cups and has been recognized for their successful videos created for Hot Pockets, which included pairing Snoop Dogg with Kate Upton and YouTube sensation KevJumba for "You Got What I Eat"; parodying "Drop It Like It's Hot" with "Pocket Like It's Hot" (also featuring Snoop and YouTuber Destorm Power); and a March Madness-inspired video with YouTube stars Smosh and Taryn Southern.
"Threshold Interactive complements our existing portfolio of companies not only by bringing extensive experience in creating rich and deep content for multiple digital platforms but also their proven ability to deeply engage that vital consumer audience - millennials," said Danny Zappin, president and CEO of Zealot Networks. "Threshold amplifies our integrated brand marketing and original content creation expertise as we look to create unique synergies throughout our portfolio of companies."
"We're tremendously excited to join the Zealot family – this partnership enables us to be part of a very robust and powerful network of brand builders, content creators and highly effective distribution vehicles," said John Montgomery, CEO of Threshold Interactive. "Our experience navigating this space for our clients, paired with Zealot's tools and talent, will greatly amplify the impact we'll have on our clients' businesses. Since the time we launched YouTube's very first brand-channel, we've always been proud to be at the forefront of branded storytelling, and now as part of Zealot, this propels us even further ahead of the pack."
Threshold Interactive will continue to operate under its current name. The purchase is a 100% acquisition, which was initiated and negotiated by Tristan Snyder and Jonathan Zucker of Intrepid, a leading West Coast investment banking firm.
About Zealot Networks, Inc.:
Zealot Networks, Inc. is a digital-first media company that empowers entrepreneurs by delivering multi-platform revenue, distribution and development opportunities. The company is poised to lead the next chapter in the ongoing evolution of digital media with its new holistic approach to connecting entrepreneurs with brands and like-minded communities based on transparency, ingenuity and experience. Zealot is a privately funded company led by a well-rounded, talented team who share the same values and vision: Co-founded by President and CEO Danny Zappin; CFO Bob Vanech; CSO Conn Fishburn and CMO Chad Seymour. For more information, please visit www.zealotnetworks.com.
About Threshold Interactive:
Threshold Interactive is a full-service digital marketing agency based in Los Angeles, CA. Since 2004, Threshold has been at the forefront of digital, leveraging the best in social media, branded content, interactive strategy and technology development to create award-winning integrated campaigns. In 2013, Threshold was honored by Advertising Age as the Best Small Agency of the Year in the West Region. For more information, visit www.thresholdinteractive.com
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SOURCE Zealot Networks
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