HumanCharger® is the world's first bright light headset created to help the body re-set its natural circadian rhythm
NEW YORK, July 27, 2016 /PRNewswire/ - Zenergy Communications, an integrated marketing and communications agency, announces that it has been named agency of record (AOR) for the development and execution of Valkee's North American media relations campaign for its HumanCharger®, the world's first bright light headset. Scientifically created in 2007, the HumanCharger® is a light therapy device that can be used to help fight the winter blues, increase mental alertness, reduce jet lag and improve overall mood through helping the body reset its circadian rhythm. To do so, the small electronic device sends a UV-Free blue-enriched white light through LED earbuds to the light-sensitive regions of the brain.
"We are excited to work with Zenergy Communications to build brand awareness and drive sales for HumanCharger® in North America," said Nick Ieraci, COO North America. "We are confident that their expertise in the development and implementation of launch strategies coupled with Zenergy's history in the technology and consumer products industry will be impactful."
"We are delighted to have the opportunity to work with Valkee on raising the profile of this innovative product," said Linda Farha, president, Zenergy Communications. "Our experience in bringing media attention to technology products across print, broadcast and digital platforms will benefit Valkee as they transition the HumanCharger® from its successful Scandinavian origins to the United States and Canada. According to Norman Rosenthal, MD, author of 'Winter Blues,' 14% of adults in the US suffer from 'the winter blues.' As such, we are confident this meaningful product will be a great asset for end-users and that it will be well received."
Valkee is a medical device and technology company with a mission of harnessing the health and wellness benefits of light for the human mind and performance. Based on long-term scientific research and development work together with Finland's Oulu University researchers, Valkee introduced the world's first bright light headset in 2010 for treatment of the winter blues. For more information, please visit www.humancharger.com.
About Zenergy Communications
Zenergy Communications is a devoted full service, bilingual marketing and communications firm that ensures success through implementing effective integrated initiatives. Zenergy has offices in Montreal, Toronto, and New York as well as strategic alliances across Canada and the U.S. Zenergy is a Trusted Service Provider for the Aequitas NEO Exchange. With a strong presence in the Canadian market, Zenergy is the driving force behind successful communications campaigns throughout Anglophone and Francophone communities. For more information, please visit www.zenergycom.com.
SOURCE Zenergy Communications