2014

Zenify Aims to Help Consumers "Live Stress Free" Stress relief drink launches in first Rexam 12 oz. SLEEK® can with tactile printing

CHICAGO, Sept. 23, 2013 /PRNewswire/ -- "Live Stress Free." That's the mantra of Zenify, the 100 percent natural stress relief drink. Looking for a truly distinctive package that would exemplify the look and feel of its brand, the company chose to launch in the first Rexam 12oz. SLEEK® can in the U.S. to utilize tactile printing technology.

(Photo: http://photos.prnewswire.com/prnh/20130923/CG84913)

(Logo: http://photos.prnewswire.com/prnh/20120711/CG38561LOGO)

Zenify is a clean and extremely refreshing stress relief drink.  It contains 25 times more stress-relieving antioxidants than green tea, but without the caffeine. The drink's blend of natural antioxidants and amino acids has been clinically shown to increase alpha waves in the brain, elevate serotonin and dopamine levels and reduce stress without drowsiness. Zenify also includes 100 percent of the recommended dietary allowance of five B-Vitamins, which are designed to work synergistically in the beverage to reduce stress.

"80% of working Americans are chronically stressed. Our goal was to create the most effective and best-tasting stress relief drink on the market, one that you can drink throughout the day to clear your mind and stay focused," said Adam Rosenfeld, founder and formulator of Zenify. "And we wanted a unique design that would be a differentiator. Working closely with Rexam, we created just that."

"The tactile printing adds another dimension to the brand," said Brian Liu, co-founder of Zenify. "In addition to taste, sight and smell, our product now has a distinct texture all its own. We've already received tremendous customer feedback on the new can."

In addition to its exclusive tactile can design, Zenify benefits from the many inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable with cans able to be melted, converted to cans again and back on retail shelves within 60 days. In the last 15 years, the beverage can industry has reduced the overall carbon footprint of the aluminum can by more than 45 percent. These facts help make cans the most recycled beverage container in the world with a U.S. recycling rate of 65.1 percent, more than double the rate of other beverage packages.  

Rich Grimley, president and CEO, Rexam BCNA, commented on how Zenify's unique packaging will benefit its brand and business. "Our 12oz. SLEEK can is already a great solution to help brands attract attention on store shelves. Utilizing our tactile printing technology takes it one step further, allowing the product to stand out even more, while benefiting from the inherent advantages of cans that include superior recycling, filling, distribution and retail display economics."

In addition to reducing stress and tension, the company is committed to helping bridge divides. Zenify is the first corporate partner of The Coexist Foundation, donating five percent of its profits to the global non-profit organization focused on increasing understanding and reducing conflict throughout the world.

Zenify is currently available at select natural and specialty retailers in New York and California, with plans for continued expansion.

About Zenify

Zenify is a great-tasting, all-natural stress relief drink.  It has only 50 calories, no caffeine, and 25x more stress-relieving antioxidants than green tea. With 350mg of L-Theanine and 350mg of GABA, Zenify's natural stress-reducing antioxidants have been clinically shown to increase alpha waves in the brain and increase serotonin and dopamine levels without drowsiness.  Zenify's mission is to foster a more positive world by reducing stress, tension and conflict. They donate 5% of their profits to The Coexist Foundation.  Zenify® and the Zenify flower of life logo are trademarks of Phi Drinks, Inc.

About Rexam

Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.

We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $7 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com.

SOURCE Rexam



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