Zero-Emissions Nissan LEAF Named Official Pace Car of BolderBOULDER 10K
Nissan joins running event as official vehicle partner for third year in a row; brings Olympian Ryan Hall as part of "Innovation for Endurance" Program
DENVER, May 25, 2011 /PRNewswire/ -- The 100 percent electric, zero-emission Nissan LEAF will serve as the pace car for the 2011 BolderBOULDER running event on Memorial Day, May 30. As official and exclusive vehicle partner, Nissan is proud to offer cleaner air by bringing the "World Car of the Year" to the event, as Nissan shares its mission of encouraging healthy lifestyles.
Nissan will also be hosting Ryan Hall, Olympian and fastest American marathoner on the road today who recently had a personal best of 2 hours, 4 minutes, 48 seconds in April at the Boston Marathon. He will run the BolderBOULDER 10K for the first time in three years as well as take time to offer attendees training tips, sign autographs and take photos at the Nissan display.
"I'm really excited to be competing again in Boulder," said Ryan. "It's one of the greatest 10Ks in the country with a challenging and scenic route. The members of the Boulder community are always enthusiastic about the race, and I know they'll appreciate the zero emissions Nissan LEAF leading the way as pace car."
This event will mark the second in the "Innovation for Endurance" program, launched last week by Nissan and Rodale, Inc., that connects Nissan and its 100 percent electric Nissan LEAF with a series of high-profile running and cycling events nationwide.
"The 'Innovation for Endurance' program is one we're particularly excited for. Not only does it allow Nissan to directly play a role in supporting local fitness events, we get to extend the reach even further through integrated online content," said Jon Brancheau, Vice President of Nissan's Marketing Division.
The pillars of the program are the health and fitness "Innovators" who offer state-of-the-art tips on the "Innovation for Endurance" Facebook page, aimed at encouraging consumers to take their performance to a new level.
Since 1979, BolderBOULDER has been passionate about encouraging members of the community to play an active role in protecting both their health and their environment. The race is aimed at encouraging participants to jumpstart their summer by running in the 10K. The race features multiple waves to accommodate hundreds of different running paces and hosts 30 entertainers throughout the course.
For additional information on BolderBOULDER visit www.bolderboulder.com. To learn more about the Innovation for Endurance program and to stay up to-date on fitness tips and event listings, visit www.facebook.com/InnovationforEndurance.
About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.
For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.
SOURCE Rodale Inc.
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