Since the 2016 report, Zeta has made major advancements to the ZetaHub, integrated the eBay Enterprise CRM division and taken the company's assets and capabilities to a new level through its acquisition of Acxiom Impact and strategic partnership with Acxiom Corp. Today, the Company's marketing cloud powers customer acquisition and CRM marketing programs for the world's leading blue-chip brands.
"Zeta customers are a large and diverse crowd who reported overwhelmingly high levels of satisfaction with the ZetaHub," said David Daniels, CEO and Founder of The Relevancy Group. "We particularly loved the Hub's reporting, analytics and machine learning-driven contextual product recommendations. For the first time, the company earned almost perfect marks in the area of product innovation as Zeta has delivered on its mission to integrate the best of Zeta, eBay CRM and Acxiom Impact into the platform."
The Relevancy Ring report combines a January 2017 executive survey of 431 email marketers; documented ESP demo of four use cases, a vendor questionnaire that captures nearly 300 data points; and on-one-one phone interviews with marketers who use their tools. Zeta Global was placed in the Leader Ring side-by-side with other marketing cloud behemoths such as IBM Marketing Cloud, Epsilon, PostUp and Experian Marketing Services.
About Zeta Global:
Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company's highly-rated technology platform that's recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.
About The Relevancy Group:
Founded in 2010 and led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. We are a trusted advisor to leading technology organizations and familiar brands. TRG is dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers in order to improve an organization's relevance within the broader on and offline connected economy. We work with early stage companies and the world's largest enterprises to deliver unique market research and services.
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SOURCE Zeta Global