Zeta Interactive Announces 2011 Milestone Achievements
More than 50 new clients, new senior leadership, strategic partnerships with industry leaders, among highlights that define 2011 as banner year for digital marketing agency.
NEW YORK, Feb. 1, 2012 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced several of the company's milestone achievements in 2011. Following the company's consistent growth year-over-year, Zeta Interactive enters 2012 with a tremendous amount of momentum, and a reputation as leader and innovator in the digital marketing space.
Among the most notable milestones that Zeta Interactive has achieved over the past year include:
- Client Growth: Zeta Interactive has added more than 50 premier brands to its growing roster of world-class clients including Citizen Watch Company, Melissa & Doug, The New England Journal of Medicine, and Scholastic.
- Senior Leadership: In December 2011, Zeta Interactive announced the appointment of Minna Rhee as the company's new chief executive officer. Ms. Rhee brings with her a tremendous level of industry knowledge and insights, as she has held senior leadership positions in digital marketing, strategy, operations, and consulting across a variety of industries for both Organic, Inc., and Razorfish.
- Best-of-Breed Partners: Zeta Interactive announced strategic partnerships with industry leaders Kenshoo for paid media and Searchmetrics for organic search efforts. Both of these partnerships add to the organization's award-winning in-house search practice.
- Zeta Buzz Awards: 2011 marked the 4th annual Zeta Buzz Awards initiative which follows the success of the 2008, 2009 and 2010 award programs, where dozens of winners were announced, and categories were covered by hundreds of leading media outlets, including Folio, Forbes, Fortune, Huffington Post, Mashable, Reuters, The New York Times, USA Today, Wall Street Journal, CNBC, and several others. The 2011 Zeta Buzz Awards included more categories and nominees than ever before.
Additionally, 2011 marked the launch of several highly-successful thought leadership events that Zeta Interactive organized. The company received an overwhelmingly positive response to the launch of its regular Synergy Series webinars, which are dedicated to helping marketers develop new integrated digital strategies to achieve maximum ROI.
"We are very pleased to report another banner year for Zeta Interactive," said Minna Rhee, CEO of Zeta Interactive. "With 2012 upon us we are eager to continue building on our momentum through the iterative refinement of our agency's strategies and a series of new and innovative solution launches to ensure that marketers are receiving a level of service, insight and ROI on their digital campaigns that is second to none."
About Zeta Interactive
Zeta Interactive is a digital marketing agency focused on providing its clients with a unique combination of strategic services and best-of-breed platforms including Branding and Creative, Web Development, Media Planning, Email Marketing, SEM, SEO, Social, Mobile and Digital Publishing. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging consumer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.
Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India.
For more information please visit: www.zetainteractive.com.
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