NEW YORK, Dec. 2, 2010 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the appointment of Russ Garter to the position of Vice President of Account Management. In his new role, Garter will be tasked with strengthening relationships with select clients among Zeta Interactive's existing roster of more than 200 world-class companies, as well as extending the Zeta Interactive footprint to reach new customers.
Garter joins Zeta Interactive with more than a decade of experience across the entire interactive marketing landscape, including an extensive background in email marketing.
Most recently, Garter served as Vice President of Client Services for CheetahMail where he managed a 140 member client service team that was responsible for the set-up, deployment and execution of more than 100 agency clients. Additionally, Garter was responsible for contract negotiation, client retention and revenue growth, and also served as a subject matter expert on select company products and services. Among the clients Garter has served include American Express, Borders, The Limited Brands, Hallmark, Kohl's and Staples.
Prior to his tenure with CheetahMail, Garter served as a project manager for interactive service firms Open-i-Media and Commerce One, where he was responsible for strategy and budget development, as well as the management of agency staff and clients.
"We're very excited to welcome Russ Garter to the Zeta Interactive team as our Vice President of Account Management," said Al DiGuido, Zeta Interactive CEO. "Russ' experience across all digital service channels - including email marketing, where we have been recognized as a leader and pioneer by Forrester Research and several others - will be crucial to our clients as they continue to trust our organization to deliver a level of service, strategy and ROI on their digital marketing campaigns that is unavailable elsewhere in the marketplace today."
This announcement follows the tremendous momentum Zeta Interactive has achieved over the past year. The company earned the prestigious recognition of being named a leader in the email marketing industry by Forrester Research, as well as winning a Tech Awards Circle honor for its groundbreaking Zeta Mail 5.0 technology platform.
The company has also continued to add leading global brands to its client roster and expand its full-service digital offerings to long-standing customers, including STIHL Inc., Ferrari North America, TurboTax, Century 21, LiveNation and others. Additionally, the company has added several other industry leaders to its executive management team, including naming Sangram Kachwaha the Vice President of Digital Services and Sloan Seymour to the Senior Vice President of Business Development.
About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.
Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.
Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, Texas and India. The company serves more than 200 clients currently, including such world-class companies as Century21, LiveNation and TurboTax. For more information please visit: www.zetainteractive.com.
SOURCE Zeta Interactive