BOSTON, Sept. 22, 2016 /PRNewswire/ -- Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, hosted its annual client summit in Boston this week. The summit's theme, "Amplify the Power of Data," served to underscore Zeta's leadership in bringing data-driven marketing to life.
Focused on the next generation of the Zeta Marketing Platform, the summit highlighted issues at the intersection of smart data, advanced analytics and machine learning that will impact the company's client base of blue-chip brands across retail, financial services, communications, travel & hospitality and insurance. The summit featured panels with Zeta clients discussing best practices in data-driven marketing and customer centricity, as well as presentations by digital marketing guru Seth Godin and Gartner Research Vice President Martin Kihn.
"We're delighted to have hosted such an amazing group of clients," said David A. Steinberg, Zeta Co-founder and CEO. "The summit provided an amazing opportunity for our clients to learn more about how we think about the evolution of data-driven marketing and, more importantly, for us to learn more about their challenges and how we can continue to help them win in the marketplace."
The event came as Zeta has reached a seminal point in the evolution of its business following the acquisition of the Impact division of Acxiom Corp. in August. In line with this the event's theme, Zeta leadership leveraged the opportunity to spotlight the company's investment in marketing technologies to complement its existing solutions, with plans to streamline their access via integration into one, individual platform that helps clients acquire more customers, keep the ones they have for longer and grow their value.
"Zeta has the most advanced and fully integrated marketing automation tools," said Jessica Gelman, CEO of Kraft Analytics Group. "Learning how peer industry leaders are redefining customer engagement is critical to our continued innovation."
Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company's highly-rated technology platform that's recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (January 2016) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.
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SOURCE Zeta Interactive