"The new brand is a signal to the market of the tremendous improvements we have made since adopting the Zeta Interactive brand in 2013. This rebrand builds on Zeta's heritage of practical innovation and commitment to driving client results while reflecting our expanded presence and capabilities to help our clients win," said David A. Steinberg, Zeta's CEO and Co-Founder. "The Zeta Global name captures our vision, broad geographic scope and leading technology platform that serves as the 'hub' for our clients' data-driven marketing programs."
Co-founder and Vice Chairman John Sculley added, "David and I have been working for almost 10 years to achieve the vision we set out in 2007. Zeta today is closer to realizing that vision than ever before. Rather than serving as a catalyst for expanded aspirations, this rebrand properly reflects where the company is today and where we think it is headed tomorrow."
Zeta's innovation in its data-driven marketing platform has continued to draw attention from the financial community, which has helped fuel its accelerated growth. In August of this year, Zeta closed a $45 million round of new funding from business development companies managed by FS Investments and sub-advised by GSO Capital Partners LP (the global credit investment platform of Blackstone), Cerberus PNC Senior Loan Fund, L.P. and PNC Bank, National Association. The funding followed a $125 million round closed in July 2015, which included investments from funds affiliated with Franklin Square Capital Partners and Blackstone's GSO Capital Partners.
Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company's highly-rated technology platform that's recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (January 2016) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.
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SOURCE Zeta Global