Zeta Interactive Recognized By The Relevancy Ring As An Industry Leader For The Third Consecutive Year

Digital Marketing Cloud Pioneer Cited Again Within The 2016 Buyer's Guide For Leadership In Product Innovation, Technical Services and Omnichannel Offerings

29 Feb, 2016, 09:20 ET from Zeta Interactive

NEW YORK, Feb. 29, 2016 /PRNewswire/ -- Zeta Interactive, the big data and analytics company whose SaaS-based platform helps some of the world's most recognized brands acquire, retain and grow customers, announced today that it has officially been cited for the third consecutive year as an industry leader by The Relevancy Ring, along with consecutive back-to-back years as a Client Satisfaction Gold award winner for both Product Innovation and Omnichannel Marketing. In its third annual ESP Buyer's Guide, The Relevancy Ring, the firm founded by ex-Forrester analyst and digital marketing expert, David Daniels, Zeta was placed in the Leader's Ring side-by-side with other marketing cloud titans and visionaries such as Adobe, Epsilon, Acxiom and Experian Marketing Services.

"We are honored to be recognized for a second consecutive year as a Client Satisfaction Gold award winner for both Product Innovation and Omnichannel Marketing and listed three years in a row as a Leader in The Relevancy Ring – ESP Buyer's Guide," said David A. Steinberg, Zeta Interactive Co-Founder and CEO. "David Daniels and his team are some of the most respected minds in the digital marketing industry, and this only continues to reinforce the journey Zeta is on, of creating unmatched customer lifecycle assets and capabilities that can help leading brands acquire more customers, keep the ones they have for longer and grow their value." 

This latest industry recognition culminates a banner year for Zeta Interactive which also included crossing $200 million in revenue, posting an all-time high in EBITDA, being named one of the top 100 analytics companies by Forbes in 2015 and ranked #35 in Business Insider's list of Global Unicorns. This will only continue to fuel the company's rapid investments in innovation for its Marketing Cloud, as well as overall mission of providing an even stronger solution for the company's blue-chip client base in an increasingly complex digital environment.

The Relevancy Ring evaluates ESPs through an innovative methodology that combines a deep analysis of each company's offerings with feedback from marketers to determine how each company is positioned to address key client requirements. The Relevancy Ring's analysis includes a thorough demonstration of use cases, hundreds of data points from surveys, performance metrics from 3rd party sources and direct interviews with users to arrive at a comprehensive scorecard.

About Zeta Interactive:

Zeta is a Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortune 1000 and Middle Market brands. The Company's highly-rated technology platform competes with Oracle, IBM, Salesforce and Adobe. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 12 additional offices around the globe.

About The Relevancy Group:

Founded in 2010 and led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. We are a trusted advisor to leading technology organizations and familiar brands. TRG is dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers in order to improve an organization's relevance within the broader on and offline connected economy. We work with early stage companies and the world's largest enterprises to deliver unique market research and services.

SOURCE Zeta Interactive