ZICO Pure Premium Coconut Water Adds Gold Medal Skier Julia Mancuso to Roster
Latest athlete to join Team ZICO will appear in marketing and advertising campaigns as she trains and leading up to Sochi 2014 Olympic Winter Games
EL SEGUNDO, Calif., July 10, 2013 /PRNewswire/ -- ZICO Pure Premium Coconut Water today welcomed world-class alpine ski racer and three-time Olympic medal winner Julia Mancuso into the fold as a member of Team ZICO, a collection of both amateur and pro athletes who represent the active lifestyle ZICO stands for. The partnership is a natural fit, given ZICO's status as the Official Coconut Water of the Olympic Games. Mancuso will represent ZICO as a brand ambassador, and enjoy ZICO Pure Premium Coconut Water as the official beverage fueling her Olympic training.
Mancuso will be featured in a number of promotions throughout 2013 and 2014, including a series of behind-the-scenes videos on her preparation for the Sochi 2014 Olympic Games and a consumer contest that will be running in the months leading up to the Winter Games. She will also be making promotional appearances on behalf of ZICO, including meeting with one lucky fan as a part of the consumer promotion.
"I've enjoyed ZICO for years, both as a delicious, refreshing beverage, and as a tool to keep myself hydrated before, during, and after grueling ski runs and training sessions," said Julia Mancuso. "So for me to get involved with the company just feels natural; I can recommend the product because I love it. The fact that I'll have ZICO with me no matter where my training takes me doesn't hurt either!"
"We're thrilled to have an athlete and competitor of Julia's stature join us as a brand ambassador, particularly because she's a great embodiment of what ZICO is all about – pushing yourself to bring out the best inside of you," added CEO and founder of ZICO Beverages LLC., Mark Rampolla. "When we found out that she's a fan of the brand, it was a no-brainer to work together."
About ZICO Beverages, LLC.:
Founded in 2004 by Mark Rampolla , ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water. With five electrolytes and as much potassium as a banana, ZICO Pure Premium Coconut Water is full of natural Oomph—and it's all from coconuts. And because ZICO is the only major brand of pure premium coconut water available in both a tetra carton and a re-sealable, recyclable, on-the-go HDPE bottle, it truly is the ultimate hydration drink. ZICO is headquartered in El Segundo, Calif. For more information, please visit ZICO.com.
SOURCE ZICO Beverages, LLC.
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