NEW YORK, Dec. 15, 2011 /PRNewswire/ -- Ziff Davis Enterprise, the leader in innovative products and services for engaging the IT buyer, announced today that it has successfully launched the industry's first ever interactive webcast to be fully supported on mobile, tablet and full web - live and in real time.
The event, Building a Smarter Enterprise Social Media Strategy, sponsored by IBM, was held December 13, 2011 and was the company's latest achievement in enhancing all its products and solutions under the holistic engagement strategy of OmniDigital.
Announced in October, OmniDigital is the company's new all digital engagement solution that provides continuous interaction, conversation and touch across all major platforms - mobile, tablet, web and digital magazines. With the integration of digital events into the OmniDigital strategy attendees can now access and connect with information and vendors they might have otherwise missed due to schedule conflicts, technology limitations or device preferences.
"Our audience is no longer limited to sitting behind their desk or laptop," said Andrea Mahoney, Vice President of Operations, Ziff Davis Enterprise. "With our new functionality, attendees who are on the go or prefer to use their mobile device can view our live and on-demand webcasts wherever they are and on whatever device they have."
Going forward in 2012, all editorial and custom events can be experienced on Tablet and Smartphone devices as part of the company's standard offering which already includes multiple native applications for tablet and smartphone, touch and mobile optimized web sites, and digital magazines.
"eSeminars are the natural next addition to our OmniDigital strategy, giving marketers the ability to reach an audience that was previously unattainable and a new dimension of engagement, interactivity, and value to both the sponsor and attendee," said Anthony Adams, Senior Vice President of Products, Ziff Davis Enterprise.
For more information about OmniDigital, visit http://bit.ly/vbWR12.
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, and the DevShed Network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, demand generation and digital engagement. Products include digital magazines, mobile and tablet advertising, online advertising and engagement solutions, content syndication, lead management, digital and face-to-face events, and custom media services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.
SOURCE Ziff Davis Enterprise