Zillow Adds New Premier Agent Website Features; Agent Sites Now Better Optimized for Mobile

$10/month sites now also include ability to import existing blog content

31 Jul, 2012, 08:30 ET from Zillow, Inc.

SEATTLE, July 31, 2012 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, today announced new features to Premier Agent Websites, the $10-a-month service launched in May. Features include "responsive design," meaning all agent websites will be better optimized for viewing on a mobile device, and an import feature that will allow agents to bring existing blog content to their new sites.

Premier Agent Websites, which allow real estate agents to quickly and affordably create a custom WordPress®-powered website for their personal brand and business, include the option of an internet data exchange, or IDX, feed of local MLS listings and cost $10 a month for agents not currently subscribed to Zillow's Premier Agent advertising program. Subscribing Zillow® Premier Agents get a website for free.

"While we've already had great success with our new Premier Agent Websites, launching thousands of new sites, we believe it is important to continue to innovate and improve the sites on behalf of the agents who have already signed up," said Jay Thompson, director of industry outreach and social media at Zillow. "The new features, which include even better mobile optimization and the capability to import exiting blog content, make Premier Agent Websites even more valuable and easy to use."

Premier Agent Websites are designed for agents who do not have their own website, wish to improve on their current website, or are looking for a more affordable custom website solution. Built on the WordPress platform, Premier Agent Websites can be created quickly without the need for Web expertise, and content can be updated easily at any time. New features include:

  • Improved mobile optimization with responsive design built into each of the eight themes available.
  • Ability to import existing blog posts and comments on WordPress sites to blogs on Premier Agent Websites.
  • Four new themes, doubling the number to eight.
  • Advanced link building capability for blog posts, allowing agents to automatically feature current listings based on selected search criteria.
  • Widget to allow agents to highlight an individual listing on the sidebar, throughout their site.
  • Social network sharing buttons on blog posts.
  • Ability to add similar listings and school data to individual listing pages.

For more information, visit http://www.zillow.com/agent-websites. To learn about the Zillow Premier Agent program, visit http://www.zillow.com/advertising/agent-advertising.

About Zillow, Inc. Zillow (NASDAQ: Z) is the leading real estate information marketplace, providing vital information about homes, real estate listings and mortgages through its mobile applications and websites, enabling homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs. Nearly 35 million unique users visited Zillow's websites and mobile applications in June 2012. Zillow, Inc. operates Zillow.com®, Zillow Mortgage Marketplace, Zillow Mobile, Postlets® and Diverse Solutions™. The company is headquartered in Seattle.

The Zillow logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10012

Zillow.com, Zillow and Postlets are registered trademarks of Zillow, Inc. Diverse Solutions is a trademark of Zillow, Inc.

WordPress is a registered trademark of Wordpress Foundation Non-Profit Public Benefit Corporation.


SOURCE Zillow, Inc.