Zillow Digs Brings Color Search and Match to iPad App

Users now can browse photos by color, match paint to brighten favorite spaces

Jul 17, 2013, 13:00 ET from Zillow, Inc.

SEATTLE, July 17, 2013 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate and home-related information marketplace, today added mobile color search and match to its growing home improvement business, Zillow® Digs™.

Now, from the Zillow Digs iPad® App, consumers can browse photos of more than 100,000 spaces by color family, select virtual paint chips to find additional photos with those colors and use the app to find real paint colors in stores. The Zillow Digs iPad App is the first home improvement app that allows users to filter photos by color and budget, and view related photos for additional color inspiration.

"Zillow Digs now offers consumers a revolutionary new way to find spaces they love, connect with home improvement professionals who match their style or locate the perfect paint color. Home improvement professionals spend $6 billion annually in advertising[i], and this new feature gives them a new and creative way to reach consumers who are expected to spend nearly $150 billion on home improvement projects this year[ii]," said Spencer Rascoff, Zillow CEO.

Color is an important part of home improvement and is a great way to freshen up a room or add a focal point. From painting walls to tables and chairs, selecting the perfect color to reflect personal style and decor often can be a challenge. Zillow Digs' internally developed color-matching feature teases out the amount of color in a photo and then looks for the most prevalent colors to find virtual paint chips that consumers can use to find real colors available in stores. Now, using the Zillow Digs iPad App, homeowners can get ideas, discover paint colors and make a dream color a reality.

Zillow Digs launched just five months ago and since then, home improvement professionals and consumers have contributed more than 49,000 photos to Zillow Digs, representing 236 percent growth since launch.

Zillow Digs users can browse tens of thousands of photos from Zillow's database of more than 110 million U.S. homes, or those provided by home improvement professionals and homeowners, and see Zillow's proprietary Digs Estimates for the estimated cost of the actual bathrooms and kitchens they are viewing. They can create, save and share boards of ideas and decor they love, and browse more than 105,000 boards created by others, comment on photos and follow people with similar interests. And, they can connect with local home improvement professionals for help – for free, on iPad and the Web.

About Zillow, Inc. Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 55.7 million monthly unique users, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse Solutions®, Buyfolio™, Mortech™ and HotPads™. The company is headquartered in Seattle.

The Zillow logo is available at http://zillow.mediaroom.com/index.php?s=191  

Zillow.com, Zillow, Postlets and Diverse Solutions are registered trademarks of Zillow, Inc. Buyfolio, Mortech, HotPads and Digs are trademarks of Zillow, Inc.

iPad is a registered trademark of Apple Inc.


[i] Source: Borrell Associates [ii] Source: Leading Indicator of Remodeling Activity, Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University, April 2013.

SOURCE Zillow, Inc.