Zillow Launches Video Walkthroughs on For-Sale Listings

On mobile and Web, video walkthroughs provide home buyers with a new, immersive way to shop for homes

Feb 16, 2016, 08:00 ET from Zillow

SEATTLE, Feb. 16, 2016 /PRNewswire/ -- Today, Zillow® introduces video walkthroughs on for-sale listings, providing home buyers with a new and more immersive way to envision themselves in a home. Video walkthroughs are short videos that will give buyers more information about a home's key features and special attributes than photos alone can provide.

Video walkthroughs are designed to fit into the browsing behavior of homebuyers, who are increasingly searching for homes on their smart phone. Two-thirds of Zillow's traffic comes from a mobile device, on weekends it's more than 70 percent. With a time limit of two minutes and no sound, video walkthroughs give buyers a new way to explore the real estate market and narrow down the homes they want to tour. The format is the same for every listing, giving buyers a consistent viewing experience and allowing them to more easily compare homes.

"With home buying season starting to ramp up, we wanted to give buyers another tool to help them in their home search process," said Jeremy Wacksman, Zillow chief marketing officer. "Video walkthroughs give buyers a quick glimpse into home features that are hard to capture in photos, like how a home is laid out or how much natural light there is in the kitchen. For agents and sellers, video walkthroughs are a great new way to make their listings stand out to the millions of home buyers who visit Zillow each month." 

Real estate agents record and publish video walkthroughs to their listings, for free, via the Zillow Premier Agent® App. Zillow built into the app the ability to record footage in short segments, versus one continuous video, so that agents can show different views and shots of the home easily. Home sellers can also record a video through the Zillow Real Estate app, but it must be approved by their listing agent before it's published.

Zillow

Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ: Z and ZG) and headquartered in Seattle.

Zillow and Zillow.com are registered trademarks of Zillow, Inc.

 

SOURCE Zillow



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