Modell's operates in one of the most aggressive retail sectors. Sporting goods apparel and equipment is a $64 billion industry and one where specialty stores such as Dick's Sporting Goods, Academy Sports, Champs and Foot Locker compete for consumer business online and in-store. Big brands that have long fortified the sector are now challenged by mass discount stores and local & regional shops. The Sports Authority, once the nation's dominating retail sporting goods chain, is soon to become the failed sports retailing giant.
Four generations of the Modell family have grown the original store in lower Manhattan into a chain of over 150 stores throughout the northeast in addition to its ecommerce website that services the entire United States. The trusted name, quality reputation and superior customer service has allowed Modell's to excel in their niche, poising the brand to turbocharge growth.
"This is an exciting time in our business. I wanted to select a partner who is proven and shares my unwavering focus for growth, results and the sheer competitiveness of sports," says Mitchell Modell, CEO of Modell's Sporting Goods.
Modell's has an opportunity to gain market share and grow business in an ever-changing retail environment. Families want a destination that provides value and meets all of their sports needs, from equipment to fan gear. Millennials are searching for experiences, and experiences often require specialty equipment, which translates into daily sales. Modell's looks forward to continuing growth in 2016 and currently remains on track with their plan to open at least five new locations this upcoming year.
Zimmerman has been appointed AOR and is responsible for working with the Modell's management team on retail brand planning, creative, media, digital production, data strategy, and hyper-local trade area activation.
"Working with the fourth generation of a family-owned and operated business is about finding the balance between understanding its unique DNA while helping to evolve it forward," states Jordan Zimmerman, Founder/Chairman of Zimmerman. "It is an honor to work with Mitchell. We will drive massive growth together."
"There is no bigger sports fan than Mitchell Modell," added Michael Goldberg, CEO of Zimmerman. "He has the hustle and heart of people we work best with."
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Boston Market, Advance America, Five Below, Smokey Bones and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Modell's Sporting Goods
Founded in 1889, Modell's Sporting Goods is the local family sporting goods destination that provides a convenient and compelling shopping experience for the athlete and fan in all of us. Modell's offers customers an assortment of top brands in sporting goods equipment, footwear, team apparel and active apparel for every level of play year-round. The retailer operates 150+ stores located in New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, D.C. In addition, www.modells.com is a diverse website which services customers all over the country, filling all of their needs regardless of their residence.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/zimmerman-advertising-scores-with-modells-sporting-goods-300306948.html
SOURCE Zimmerman Advertising