FT. LAUDERDALE, Fla., March 6, 2012 /PRNewswire/ -- Zimmerman Advertising, national retail brand builder, announced that Scott Becher joined the agency as an Executive Vice President – Managing Director.
Becher will lead the agency's partnership marketing team, establishing a best-in-class expertise in sponsorship and promotional marketing.
"Scott is one of the sponsorship industry's true innovators and leaders. He has that unique talent of creating breakthrough sponsorship programs that deliver meaningful results," said Jordan Zimmerman, founder and chairman. "It's like we just signed the Albert Pujols of the sponsorship world, and we're thrilled to have him now hitting in our line-up."
Becher joins Zimmerman after leading his own agency, Sports & Sponsorships, for the past 15 years. He began his 25-year industry career as a producer/director at NFL Films, and has had leadership roles guiding top sponsorship marketers Gillette, Sprint and Hershey's, as well as properties such as the NFL and the USOC.
Becher also is a founder of SportsTalk 790 The Ticket, South Florida's highest-rated sports radio station.
Zimmerman is the 14th largest full-service agency in the U.S. and Omnicom Group's retail powerhouse. Zimmerman created the science of Brandtailing™, building brands over time while driving sales overnight. Holistic by design, their brand-activation business model includes strategic planning, business analytics, brand design, advertising, interactive, social engagement, media, public relations, mobile, CRM/Loyalty and in-house production. For more information, visit www.zadv.com, join us at facebook.com/ZimmermanAdv and follow us on Twitter @ZimmermanAdv.
SOURCE Zimmerman Advertising