FT. LAUDERDALE, Fla., Oct. 27, 2016 /PRNewswire/ -- Zimmerman Advertising has named Damon Langdon as Executive Vice President of Marketing for its automotive division. During his career, Damon has leveraged his talent and experience to drive success in business development, marketing programs, innovation and retail growth.
At Zimmerman, Damon's remit is to help drive growth within the retail automotive sector through the innovation of products, services and Zimmerman's unique, hyper-local platform, developed to serve all retailers most efficiently around their trade areas. Damon brings a healthy mix of leadership in automotive branding, media mix selection and sales analysis to Zimmerman, which will positively impact this division of the agency.
Zimmerman was born and conditioned within the automotive sector, which was the catalyst to becoming the largest – and fastest growing – retail agency in the world.
"We matured into the agency we are today because we cut our teeth in the uber-competitive and ROI-obsessed automotive sector, " said Founder and Chairman of Zimmerman Advertising, Jordan Zimmerman. "The early lessons -- the demand for results, the necessary speed and agility, the measurement imperative and even the thick skin -- will always be part of our core. The hyper-local demands of retailing create an unprecedented opportunity for dealers around the country, and Damon's mindset perfectly aligns with our approach for success in the automotive sector."
Expressing enthusiasm and appreciation for Zimmerman's scale of success, Damon said, "I feel like I've finally found a team that could keep pace with my ambition and drive success in all forms for clients."
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Advance America, Five Below, Smokey Bones, Modell's and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE Zimmerman Advertising