FORT LAUDERDALE, Fla., June 28, 2016 /PRNewswire/ -- Zimmerman Advertising announced a pair of promotions in its Fort Lauderdale office. After an incredible year of growth and agency development, the agency has named Michael Angelovich as Chief Strategy Officer and Danika Kirvin as VP, Director of Integrated Media Planning.
Michael Angelovich is a true believer in the power of strategic planning and has played a critical role in deepening Zimmerman's dedication to uncover behavioral triggers that drive business results - a key piece of the agency's differentiating retail model. He also leads The Red Light Project, Zimmerman's "heretical retail research engine."
"Michael has elevated the agency, so it is only fair that the agency elevates Michael," says Michael Goldberg, CEO of Zimmerman. "He has broadened both our talent base and our ability to use strategic intelligence to drive more business."
Danika Kirvin helps drive client growth in an extremely cluttered, competitive landscape. She also carries a deep understanding of research and planning, which has played a role in expanding Zimmerman's integrated media department by driving more sales and growth for its clients.
"Danika's remit is not just to integrate media platforms with each other, but rather to integrate the agency's full service, go-to-market offering with our clients' retail growth goals," says Michael Goldberg. "She's a shining star that is obsessed with helping the agency and its clients shine even brighter."
"Michael and Danika help us evolve the agency without ever losing sight of the agency DNA that has made us special for so many years," says Jordan Zimmerman, Founder and Chairman of Zimmerman.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Boston Market, Smokey Bones, Five Below and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE Zimmerman Advertising