Zimmerman Named Marketing Agency of Record for Advance America

The Omnicom retail shop starts 2016 fast with competitive win for leading credit provider

Feb 03, 2016, 09:50 ET from Zimmerman Advertising

FORT LAUDERDALE, Fla., Feb. 3, 2016 /PRNewswire/ -- Following a record-breaking year in growth, Zimmerman Advertising has been named the marketing Agency of Record (AOR) for Advance America, one of the nation's leading providers of consumer financial services. 

Following a highly competitive review conducted by Hasan + Co., the South Carolina-based financial company ultimately chose Zimmerman as its official marketing agency of record, effective January 2016.

"We were looking for a nimble team who truly understands the complex and demanding world of retail marketing," says Trudy Boyles, Senior Vice President of Customer Experience. "We believe Zimmerman's drive, experience and leadership gives us that undeniable advantage to grow our business and better serve our customers, especially in a competitive market."

Advance America is a nationally recognized, fully-accredited financial company offering a suite of convenient, cost-competitive products and services at over 2,300 locations and online.

As AOR, Zimmerman will lead the brand's consumer outreach strategy, providing creative services, media planning and buying, digital and production.

"The healthiest growth for an agency comes when you find client partners who share ambition, work ethic and hunger and Advance America had us at hello," says Michael Goldberg, CEO of Zimmerman Advertising. 

Added Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising, "Advance America is a great brand because of the company's commitment to developing innovative, market-based financial products and services. We're excited to support the company's efforts in helping American families meet their varying financial needs." 

About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Chico's FAS, Tire Kingdom, AutoNation, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.

About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Zimmerman Advertising



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