FORT LAUDERDALE, Fla., Nov. 16, 2015 /PRNewswire/ -- Zimmerman Advertising announced the agency will play a major role in supporting one of the "widest-reaching sponsorship deals in the history of collegiate sports" thanks to longstanding client and automaker giant, Nissan.
Nissan is expecting to tap into that fandom with its historic deal, infusing its brand, nationally and locally, into the colossal college sports environment at the 100 universities nationwide. The aggressive program will allow Zimmerman to utilize its existing relationships to help Nissan connect their national brand down to their local markets, while marrying both for the fans, students and alumnae.
"Our partnership with Nissan has been over 16 years and continues to grow. We appreciate the confidence and partnership we have with Nissan and look forward to activating these universities and markets in very unique ways. This is an exciting, revolutionary opportunity," says Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising.
Zimmerman has been partnering with Nissan since 1999, handling everything from local marketing for all markets in the country to national brand initiatives, digital and social ideation, national sales events and local Hispanic advertising and activations. The Fort Lauderdale-based agency will begin its media activation for all 100 universities, effective immediately.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Chico's, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit- Denver, Seattle & Washington DC- http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Nissan North America In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co. Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
SOURCE Zimmerman Advertising